Social Media- A Must for Small Business Marketing

Posted by: Chris Marentis

Social Media- A Must for Small Business Marketing

Do’s
Don’ts


As a small business owner you’ve most likely heard that social media can be a great SEO link juice driver.  Unfortunately, we often see that on their own, small businesses rarely get the large, consistent engagement their big box store competitors receive.  Here at Surefire we’ve come up with some easy solutions that you can implement today to start seeing your company of the first page of search engine searches

1) Use pics/video.

Our experience with clients shows much more engagement when we use them.  This can be something as simple as a group shot of employees doing something or a video tutorial.  Keep in mind though that videos weigh more than photos in the world of SEO.

2) Use “link bait” to drive traffic back to your website.

This can easily be done through guest blog posting and commenting on other’s social media sites, forums and blogs. We know from our experience that regularly participating in social media is a great way to get recognized and drive quality traffic back to your website.

3) Use social media to listen.

You’ll be surprised how quickly personal relationships are developed with your client’s through the use of social media. Be sure to pay attention when they describe their pain points. Not only do you want to address the needs of the client, but you should keep what they say in mind when choosing keywords that you will want to rank for.

The results of your social media efforts are more measurable than you think. By adding a simple Google Analytics code to your site you are capable of receiving some very sophisticated social media interaction data.  Most importantly you can look at referral traffic and see just how many people visited your site because they were routed from your social media efforts.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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