Social Media- A Must for Small Business Marketing

Posted by: Chris Marentis

Social Media- A Must for Small Business Marketing

Do’s
Don’ts

As a small business owner you’ve most likely heard that social media can be a great SEO link juice driver.  Unfortunately, we often see that on their own, small businesses rarely get the large, consistent engagement their big box store competitors receive.  Here at Surefire we’ve come up with some easy solutions that you can implement today to start seeing your company of the first page of search engine searches

1) Use pics/video.

Our experience with clients shows much more engagement when we use them.  This can be something as simple as a group shot of employees doing something or a video tutorial.  Keep in mind though that videos weigh more than photos in the world of SEO.

2) Use “link bait” to drive traffic back to your website.

This can easily be done through guest blog posting and commenting on other’s social media sites, forums and blogs. We know from our experience that regularly participating in social media is a great way to get recognized and drive quality traffic back to your website.

3) Use social media to listen.

You’ll be surprised how quickly personal relationships are developed with your client’s through the use of social media. Be sure to pay attention when they describe their pain points. Not only do you want to address the needs of the client, but you should keep what they say in mind when choosing keywords that you will want to rank for.

The results of your social media efforts are more measurable than you think. By adding a simple Google Analytics code to your site you are capable of receiving some very sophisticated social media interaction data.  Most importantly you can look at referral traffic and see just how many people visited your site because they were routed from your social media efforts.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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