PPC or SEO? Which is more important for your small business?

Posted by: Chris Marentis

PPC or SEO? Which is more important for your small business?

Do’s
Don’ts

I recently spoke at a conference and realized that many people ask the same question.  Which is more important PPC or SEO?

Pay-Per-Click (PPC) is a part of Search Engine Marketing (SEM) and focuses on the attention and regency of your business’s content.  PPC is a great way for businesses to market their target audience without spending a lot of marketing dollars. With this advertising method, your company is posted on another website, and you only pay when a web user clicks on your company’s website advertisement.

Search engine optimization (SEO) is the process of increasing your company’s website traffic through an un-paid and organic search.  By using specific word in a certain sequence you can ensure that your website occurs higher in search results.

So to answer the initial questions- the two aren’t related.  Both are great advertising tools and methods; however one does not have to do with the other.   In an ideal world both PPC and SEO are both incorporated into the marketing strategy.  However, if your company is working with very limited advertising funds, SEO can be a great option to still achieve increased traffic to your website.  Keep in mind though that the algorithms are constantly changing, so your SEO strategies must be up-to-date.  This can be a little time consuming.  Surefire Social offers consultations on how best to achieve high search engine ratings.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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