PPC or SEO? Which is more important for your small business?

Posted by: Chris Marentis

PPC or SEO? Which is more important for your small business?


I recently spoke at a conference and realized that many people ask the same question.  Which is more important PPC or SEO?

Pay-Per-Click (PPC) is a part of Search Engine Marketing (SEM) and focuses on the attention and regency of your business’s content.  PPC is a great way for businesses to market their target audience without spending a lot of marketing dollars. With this advertising method, your company is posted on another website, and you only pay when a web user clicks on your company’s website advertisement.

Search engine optimization (SEO) is the process of increasing your company’s website traffic through an un-paid and organic search.  By using specific word in a certain sequence you can ensure that your website occurs higher in search results.

So to answer the initial questions- the two aren’t related.  Both are great advertising tools and methods; however one does not have to do with the other.   In an ideal world both PPC and SEO are both incorporated into the marketing strategy.  However, if your company is working with very limited advertising funds, SEO can be a great option to still achieve increased traffic to your website.  Keep in mind though that the algorithms are constantly changing, so your SEO strategies must be up-to-date.  This can be a little time consuming.  Surefire Social offers consultations on how best to achieve high search engine ratings.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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