Plan Now for a Stress-Free Holiday Campaign

Posted by: Chris Marentis

Plan Now for a Stress-Free Holiday Campaign

Do’s
Don’ts

 

Even though you may grumble when you see holiday decorations appear in stores just hours after Halloween, it’s important for small businesses to develop their holiday marketing plans well in advance of December 25. By getting a head start on the holidays, you can ensure that you’ll run a smooth campaign that won’t add-on stress during the holidays. Here are a few tips from our marketing team:

Consider Your Customers

turkeyTake your customers’ habits into account when deciding which holiday to focus on. Instead of running a campaign centered on Christmas, you might choose to focus on Thanksgiving, New Year’s, or even one of the major shopping holidays such as Cyber Monday or Black Friday.

For small businesses, Small Business Saturday might be your best bet. Small business owners shouldn’t underestimate the power of Small Business Saturday; last year, it generated more than $5 billion in sales for small businesses across the country.

Provide Special Offers to Customers

The holidays are the perfect time to show your customers that you value their loyalty. Whether it’s a discount, a special coupon, an eCard, or even new website content, make sure there’s a special gift for your customers. Whatever you decide to offer to customers, make sure it’s significant enough to get them to act. Remember that most people are busy this time of year, and you need your offer to stand out from the rest.

Be sure that your promotions are different each year. If customers see the same holiday offer year after year, they won’t feel incentivized to make a purchase.

If online sales are part of your special offer, make sure that you check your website several times to make sure that it can handle the high volume of customers.

Give Customers a Call to Action

To tell customers about your special offer, use website banners, landing pages, print materials, and social media posts to let customers know about it. If using all of these channels seems overwhelming, remember that you can always turn to local marketing experts for help.

Leverage Social Media

When you’re running any type of campaign, it’s important to leverage your social media networks, even if customers have to stop by your location to receive the special offer. Keep in mind that some shoppers browse social media platforms (especially those with lots of images like Pinterest) in search of the perfect gift. While your customers are out shopping, visiting family, and running errands, they’ll be using their mobile devices to track down items on their gift lists. By posting tempting deals on your homepage and Twitter, you have a great shot at converting holiday browsers.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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