Plan Now for a Stress-Free Holiday Campaign

Posted by: Chris Marentis

Plan Now for a Stress-Free Holiday Campaign

Do’s
Don’ts


 

Even though you may grumble when you see holiday decorations appear in stores just hours after Halloween, it’s important for small businesses to develop their holiday marketing plans well in advance of December 25. By getting a head start on the holidays, you can ensure that you’ll run a smooth campaign that won’t add-on stress during the holidays. Here are a few tips from our marketing team:

Consider Your Customers

turkeyTake your customers’ habits into account when deciding which holiday to focus on. Instead of running a campaign centered on Christmas, you might choose to focus on Thanksgiving, New Year’s, or even one of the major shopping holidays such as Cyber Monday or Black Friday.

For small businesses, Small Business Saturday might be your best bet. Small business owners shouldn’t underestimate the power of Small Business Saturday; last year, it generated more than $5 billion in sales for small businesses across the country.

Provide Special Offers to Customers

The holidays are the perfect time to show your customers that you value their loyalty. Whether it’s a discount, a special coupon, an eCard, or even new website content, make sure there’s a special gift for your customers. Whatever you decide to offer to customers, make sure it’s significant enough to get them to act. Remember that most people are busy this time of year, and you need your offer to stand out from the rest.

Be sure that your promotions are different each year. If customers see the same holiday offer year after year, they won’t feel incentivized to make a purchase.

If online sales are part of your special offer, make sure that you check your website several times to make sure that it can handle the high volume of customers.

Give Customers a Call to Action

To tell customers about your special offer, use website banners, landing pages, print materials, and social media posts to let customers know about it. If using all of these channels seems overwhelming, remember that you can always turn to local marketing experts for help.

Leverage Social Media

When you’re running any type of campaign, it’s important to leverage your social media networks, even if customers have to stop by your location to receive the special offer. Keep in mind that some shoppers browse social media platforms (especially those with lots of images like Pinterest) in search of the perfect gift. While your customers are out shopping, visiting family, and running errands, they’ll be using their mobile devices to track down items on their gift lists. By posting tempting deals on your homepage and Twitter, you have a great shot at converting holiday browsers.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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