New Google Algorithm Change: Should Your Business Be Concerned

Posted by: Chris Marentis

New Google Algorithm Change: Should Your Business Be Concerned

Do’s
Don’ts


 

Google has announced  that starting next week it will be changing its search algorithm to take into account copyright violations reported to the search engine.  If a site has received a large number of removal requests, they will be dropped lower on search pages.  While on the surface this seems like it is a good thing, it can cause problems for businesses who have been wrongly accused of violating these laws.

 

Despite Google contesting that they will be very clear on how they are using the information to affect the search results, there has yet to be a solidified set of guidelines for businesses to utilize to prevent lowering their SEO.  This raises a lot of concerns for small businesses where online marketing and search engine optimization play a key part in leveraging their company.

 

Many business owners feel that this change will not affect them.  They write all of their own content, they’re small, so why would they be targeted.  However, let’s assume that the business is search engine savvy and uses a lot of keywords.  If the new algorithm determines that the keywords are not relative to the site, this can cause a drop in the search page result.  Same goes for content displayed on the page.  Everything must seem relative in the new algorithm.  This can cause problems for businesses that have advertising on their pages, generate a lot of traffic that produce comments, or display a wide-range of materials.

 

Another concern with the new search algorithm is that competitors can produce bad-faith accusations.  Meaning, they can report a copyright violation that is completely false, in hopes that it will drop the other company search lower on the page.  Google is defending this fear by stating that they will provide a counter-notice tool for companies who feel that they have been wrongly accused and will take action against those providing the accusations.  Google still needs to make it known exactly how deep they are going to dig to investigate the claims.

 

This subject has been gaining a lot of press since its announcement, so the new system will be watched with an eagle eye.  Small business owners can take a pro-active approach and closely watch their placement on search pages and stay on top of notifications from Google alerting them to possible violations.


 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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