Measure More with Google’s New Universal Analytics

Posted by: Chris Marentis

Measure More with Google’s New Universal Analytics

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Like it or not, your customers aren’t just sitting at computers anymore. They’re on the go, using their mobile phones, tablets, and more to guide them. While this might make it a challenge for your company to reach them, it’s also an opportunity to connect with them on a more personal level. However, marketers we’ve talked to are sometimes overwhelmed at the prospect of tracking and measuring their mobile marketing. Fortunately, Google has come up with a solution to this problem.

traffic sources going  to your website!

We in the local social media marketing industry can’t get enough of Google Analytics, and with the launch of Universal Analytics, it’s even more powerful. The new Universal Analytics goes beyond Google Analytics, measuring the way your customers engage with your company on their mobile phones or other devices.

Learn More with Multi-Channel Analysis

The true value of Universal Analytics comes when the data reveals which marketing channels are most valuable for your business. If you use the new tool to evaluate the success of your mobile apps, social media interactions, and even offline interactions, you’ll get a clear picture of each medium’s performance. With that information, you’ll be able to make sound decisions about your marketing budget and ensure that each marketing dollar is spent wisely.

With Universal Analytics, the ultimate goal is to find a way to better serve your customers, who are becoming accustomed to receiving relevant, customized content through the use of mobile technologies. The tool helps you identify your customers’ needs so that you can make it easier for them to shop and buy your product.

Get Set Up with Universal Analytics

If you’re not using Google Analytics, you’ve been missing out on great information about your local internet marketing. But it does make it easier for you to set up Universal Analytics. When you set up your Analytics account, just choose to set up Universal Analytics as well.

If you’re already using Google Analytics, setting up Universal Analytics involves just a few steps. You’ll need to set up a new web property. This tells Google what you want it to start tracking. For each web property, you’ll have the option to use Universal tracking or the standard tracking. Needless to say, we recommend the Universal option.

After you’ve made your selections, you’ll get a JavaScript snippet to add to your website. If you’re planning to measure your mobile apps, Universal Analytics will provide you with the tools you need for implementation. Thankfully, Google provides users with a guide for developers. Also, Google’s Tag Manager enables you to manage your analytics without having to change the codes you’ve added to your website and mobile apps.

Now’s the time to connect with your mobile users, and with Universal Analytics, it’s now easier than ever.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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