Market Your Practice With Blogging

Posted by: Darryl Shrock

Market Your Practice With Blogging

Do’s
Don’ts

In today’s digital age, it is important for businesses to maintain a strong online presence. This applies to a wide array of industries, whether they are in food and beverage, agriculture, hospitality, and even healthcare. Today, medical professionals from pediatricians to plastic surgeons aspire for that best medical website by employing various online marketing methods.

You can use a wide variety of platforms to market your practice over the Internet. If you’re a chiropractor, for example, one of the most effective chiropractic marketing ideas is using social networking websites such as Facebook or Twitter. Considering the fact that most people in the country are connected to at least one social networking website, this may be an effective way of acquiring new patients, essentially digital word-of-mouth referrals.

Another effective way of marketing your medical practice is by starting a blog. The tone of blogs is generally less formal, thereby enabling more people to relate with them.

A blog is also considered an appropriate channel to showcase the services that you offer, what their benefits are, their possible side effects, the symptoms of a particular disease, or any other information you believe is relevant to your patients. The purpose of the educational post is to educate your prospective patients so they have an overview of a procedure or have some knowledge of the disease they might be suffering from before they show up at your office. Dentists in particular have been using this type of blog as an essential part of their dental web marketing efforts.

While the Web provides a wealth of knowledge in the medical field, the information available is, unfortunately, not all reliable. Blogging allows you to clarify certain misconceptions about a procedure or a disease. You could interact with prospective patients who post questions and opinions in the blog page’s comment section.

If you truly want to participate in effective medical practice marketing, there are companies like Surefire Social that can help you decide which online marketing methods are fit for your purposes. For some of these methods, like blogging, it might serve your practice well by having a professional by your side to show you the ropes.

 

Darryl Shrock