Managing Your Online and Offline Business Persona

Posted by: Chris Marentis

Managing Your Online and Offline Business Persona

Do’s
Don’ts

Before the web, business marketing was all about salesmanship and pricing. The content of advertisements usually emphasized merchandise in relation to the competition and providing the most advantages at the lowest price was the golden recipe for success.

However, in today’s market, people are no longer interested in simply hearing about product features. Information on merchandise and consumer reviews are freely available online and they hold as much weight as a company’s advertisements. This means your standing in your industry is only as good as consumer’s perception of it.

why-reputation-managementDirectly engage with your customers

Beyond your sales bottom line, you have to identify how your audience sees your company. To do that, you need to be active on social media, since it’s where people spend most of their time and it‘s a convenient platform where you can share your ideas with them directly.

Forbes posted an article about the social media trends that will become prevalent in 2014. The first prediction is that investing in social networking will become a necessity rather than a luxury for companies because consumer behavior will continue to move towards digital channels. Studies show that people are already spending more time on the internet than watching TV, and this trend is set to continue as mobile gets more prevalent.

Simplicity is now the primary consideration for distribution so you should focus on visuals. Condense your messages into something more easily understandable like infographics that can deliver information at a glance. We have a blog post that details how you can use them to ‘wow’ consumers by focusing on design and telling a story that they can relate to.

Put your best foot forward… and keep moving

Of course, the quality of your social media marketing needs to be managed carefully because it’s easy for customers to abandon a brand over bad press, which has a tendency to spread like wildfire on the Internet. As mentioned in the beginning of the article, leaving a positive impression is vital to your business so you have to always present yourself in the most professional and authentic manner. Here are some simple steps to keep you on track:

  1. Don’t get lazy and always keep up with trends.
  2. Don’t make empty claims and deliver on everything you promise.
  3. Consider your customers’ needs and value their feedback by demonstrating that you’re willing to genuinely solve their problems beyond PR statements.
  4. Think long-term and secure people’s trust through consistent service.

Conveying this kind of attitude encourages people to share positive experiences with their friends and contacts, giving you an image of reliability. In the end, efforts to shape your online reputation will increase the number of leads that you can reach and ensure your company’s future success.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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