Make the Shift to Visual Web Content

Posted by: Chris Marentis

Make the Shift to Visual Web Content

Do’s
Don’ts

If your company is relying on only written content for its online marketing, it’s time to take another look at visual content. Your customers are spending more time online than ever before, but there are so many interesting photos, videos, memes, infographics, and other engaging visuals that they likely gloss over your 1,000-word article. Even popular social networks like Facebook are making gradual changes aimed at encouraging more visual content. Websites like Pinterest, a network that’s based almost entirely on images, are taking off.

content is king

Visual content captures your customers’ attention, and it turns out that it will probably boost your search engine results, too. Google and other top search engines reward companies for posting videos and other visuals on their website. See our Google guide to learn more about optimizing your website for search engines.

Make It Entertaining

The first rule of any type of visual content is that it must be original. Borrowing content doesn’t communicate your company’s trustworthiness and credibility, and it can get you into some real trouble. But the good news is that visual content comes in many forms, and you can find at least one or two types that will work well for your business. Here are a few ideas:

  • Infographics – People who are pressed for time love infographics. Effective infographics help people understand complex subjects.
  • Memes – The funniest memes spread quickly across the internet. Coming up with a clever meme can be a challenge, but they’re definitely worth trying.
  • Cartoons – When people are scrolling through the text on their Facebook page, a funny comic can catch their eye. Use comics or cartoons to tell people what’s going on with your company.
  • Videos – It’s easy for people to share videos, and search engines love them. Just make sure they’re high-quality.
  • Graphs – Make graphs interesting with colors and graphics.
  • Maps – Color-coded maps can help tell stories. If you can tie maps into your products and services, they can be a winner for your local social media marketing.

Get Help If You Need It

The thought of publishing a video or even creating an original meme is probably daunting for most small businesses. But if you’re going to publish visual content, it needs to be exceptional. Publishing home videos from your kitchen won’t help to build your company’s reputation, unless you’re a professional videographer. If your staff doesn’t have the skills you need, hire a graphic designer or a videographer to help. Hired expertise could set you apart from your competition, and their salaries could be some of the best marketing dollars you’ve ever spent.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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