Make the Most of LinkedIn’s New Homepage

Posted by: Chris Marentis

Make the Most of LinkedIn’s New Homepage

Do’s
Don’ts

If you’re like most people in the local social media marketing industry, you can’t help but notice the trend toward visual content. LinkedIn is following in the footsteps of Facebook, Pinterest, Twitter, and other popular social networks with its introduction of new homepage features.

linkedin connections

Although you might have been sharing news stories and status messages, now you can use the LinkedIn homepage to share presentations, photos, and documents with your LinkedIn connections. This can be tremendously helpful for promoting your business to the large network of professionals. For instance, if you remodel homes, you could post photos of your latest work, or even a video walk-through tour of a home you’ve recently remodeled.

Users will have the opportunity to like and comment on your posts, which is similar to the Facebook format.

Reach the LinkedIn Audience

It’s important to keep in mind, however, that the LinkedIn audience is different from the Facebook and Twitter audience, so you might not want to recycle all of your Facebook and Twitter content for LinkedIn. The typical LinkedIn user is a professional, so you want to keep your posts interesting and related to your business. And, most important, stay away from anything that might look like spam.

Use Infographics to Tell a Story

Infographics will likely become popular for LinkedIn users. Some companies may use infographics to tell a story about how their business is performing, which will also capture the attention of potential customers. Remember to keep these professional and stay away from any potentially divisive topics such as politics.

Sharing content that’s already posted on your company website or blog will help to increase your website traffic, which is a goal for most businesses. When you share content from another site, a photo from the site will appear, which will encourage users to click on the link.

LinkedIn is rolling out the new homepage features gradually, but you can expect to see the changes soon. When the new homepage features are available to you, the paperclip button on the right side of the Share box will enable you to add all sorts of visual content. Because social media users are accustomed to this format through their use of Facebook, Twitter, Pinterest, and more, LinkedIn users will likely welcome the changes.

Get Engaged on LinkedIn

By becoming a regular LinkedIn user, you can tap into the wealth of knowledge that some LinkedIn users in your industry provide. LinkedIn is a hub for thought leaders, especially for people in the local internet marketing industry, and logging in more than once or twice a month will likely benefit your career.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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