Local Business Website Optimization Part II – Site Speed

Posted by: Chris Marentis

Local Business Website Optimization Part II – Site Speed


I said it last week in my post, Local Business Website Optimization Part I – Content Strategy, and it’s so important that I’ll say it again:

As more research becomes available, incorporated with first-hand experience, it’s clear to me that search and discovery should be the emphasis of any local business online marketing strategy. It can literally make or break a business in today’s online world, because the businesses that get it can soar; while those who don’t, well, you don’t want to be one of them.

And to be found online, you must have an optimized website. Last week, I shared the importance of online content and developing an aggressive content strategy for your local
business. Today, I’m going to talk to you about the other very important aspect of website optimization, which is site speed.

Site speed is HUGE for your online presence. Patience is not a strong suit of our online
target audience. If your site doesn’t load quickly, online viewers will easily enter another URL without waiting.

And this goes for a mobile webpage, as well. With more and more users accessing the Internet with Smartphones, you want to be sure to have a mobile friendly webpage that loads quickly.

Two easy steps you can take to ensure your website is optimized:

1. Be sure your site speed tests while. The following sites offer free website speed
testing tools.

2. Begin building a mobile friendly site that loads quickly, if you don’t already have one. Do a Google search to find a mobile site builder, or go to one of the following sites for more information:

Again, I can’t emphasize enough the growing significance of search and discovery to grow your business online, and web site speed is a very important component to make this happen.

Do you have any tips you’d like to share to boost website optimization? We’d love to hear them!



Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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