It’s Official: Google’s Knowledge Graph Carousel Is Here

Posted by: Chris Marentis

It’s Official: Google’s Knowledge Graph Carousel Is Here

Do’s
Don’ts


Google has added another dimension to its search engine results page. Now when users search for a particular type of business in their area, they’ll see a horizontal stream of photos to match the type of business they searched for. The images for each of the businesses will be displayed against a black background, which really makes them stand out. Some people have been seeing the horizontal graph carousel for several weeks, but until now the changes have not been official.

google

What It Means for Your Business

Make sure your Google photo and information are up-to-date. It’s also a good idea to do a quick Google search for your business just to see how your information looks in the Carousel. Although it might seem logical to set your company’s logo as your main Google profile picture, you should also consider a photo that illustrates the work that your company does. If you have a photo of a recent project that your company is particularly proud of, that’s a good start.

Keep in mind that the photo will be against a black background; bright, colorful photos will look much better than dark ones. The goal is to get users to click on your company’s photo. From there, they’ll be able to see all of your information, including your company address, phone number, hours of operation, photos, and customer reviews.

What’s Staying the Same

Even though local marketing experts are always looking online for new trends, we all know that things stay the same, too. Your basic Google listing will not change, and as long as you’re happy with it, you won’t be required to make any changes to your business listing. However, this is a good opportunity to verify and update all of your Google Places information.

Especially with all the new features Google is launching, more people than ever before are turning to Google for more information. The Knowledge Graph Carousel accompanies other major changes from Google. Recently, it announced an overhaul of its desktop Maps application, which will make it easier for people to find companies and to keep going back to the businesses that they like. To learn more about Google, check out our Google handbook.

Use Knowledge Graph Search to Stand Out

All of Google’s changes will make it easier for prospective customers to find your company; the downside is that those same changes might lead them to your competitors, too. It’s critical that you make an impact online so that you can stand out from your competition.

Unfortunately, your friends in Canada or Australia are still missing out on the new Knowledge Graph Carousel. Google launched the new format for U.S. users only, but it will likely roll the service out to other countries soon.

 

 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

Facebook Twitter LinkedIn Google+ YouTube