Google has added another dimension to its search engine results page. Now when users search for a particular type of business in their area, they’ll see a horizontal stream of photos to match the type of business they searched for. The images for each of the businesses will be displayed against a black background, which really makes them stand out. Some people have been seeing the horizontal graph carousel for several weeks, but until now the changes have not been official.
What It Means for Your Business
Make sure your Google photo and information are up-to-date. It’s also a good idea to do a quick Google search for your business just to see how your information looks in the Carousel. Although it might seem logical to set your company’s logo as your main Google profile picture, you should also consider a photo that illustrates the work that your company does. If you have a photo of a recent project that your company is particularly proud of, that’s a good start.
Keep in mind that the photo will be against a black background; bright, colorful photos will look much better than dark ones. The goal is to get users to click on your company’s photo. From there, they’ll be able to see all of your information, including your company address, phone number, hours of operation, photos, and customer reviews.
What’s Staying the Same
Even though local marketing experts are always looking online for new trends, we all know that things stay the same, too. Your basic Google listing will not change, and as long as you’re happy with it, you won’t be required to make any changes to your business listing. However, this is a good opportunity to verify and update all of your Google Places information.
Especially with all the new features Google is launching, more people than ever before are turning to Google for more information. The Knowledge Graph Carousel accompanies other major changes from Google. Recently, it announced an overhaul of its desktop Maps application, which will make it easier for people to find companies and to keep going back to the businesses that they like. To learn more about Google, check out our Google handbook.
Use Knowledge Graph Search to Stand Out
All of Google’s changes will make it easier for prospective customers to find your company; the downside is that those same changes might lead them to your competitors, too. It’s critical that you make an impact online so that you can stand out from your competition.
Unfortunately, your friends in Canada or Australia are still missing out on the new Knowledge Graph Carousel. Google launched the new format for U.S. users only, but it will likely roll the service out to other countries soon.