We are very proud of our client, Istueta Roofing for making it into the New York Times today!
They were featured in an article titled “Social Media and the Not-So-Sexy Business”, which highlights contractors and other home improvement companies that are doing great things with social media…and Istueta Roofing made the cut.
About three years ago, we uploaded a video of one of Istueta’s roofing jobs as part of our “Professional” Internet marketing programs, and it instantly went viral. It has almost hit a shocking 2 million views and Istueta Roofing is now officially a YouTube superstar!
This article really highlights how social media can make a huge difference in a company’s online presence, even if the company is “not-so-sexy”.
If you haven’t seen the article yet, take a look at it here!