Istueta Roofing Makes it Into the New York Times

Posted by: Chris Marentis

Istueta Roofing Makes it Into the New York Times


We are very proud of our client, Istueta Roofing for making it into the New York Times today!

They were featured in an article titled “Social Media and the Not-So-Sexy Business”, which highlights contractors and other home improvement companies that are doing great things with social media…and Istueta Roofing made the cut.

About three years ago, we uploaded a video of one of Istueta’s roofing jobs as part of our “Professional” Internet marketing programs, and it instantly went viral. It has almost hit a shocking 2 million views and Istueta Roofing is now officially a YouTube superstar!

This article really highlights how social media can make a huge difference in a company’s online presence, even if the company is “not-so-sexy”.

If you haven’t seen the article yet, take a look at it here!

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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