How to Wow Customers with Infographics

Posted by: Chris Marentis

How to Wow Customers with Infographics

Do’s
Don’ts

We in the local social media marketing industry know that it’s critical for small businesses to use eye-catching visuals to engage their customers. Fortunately, many small business owners understand the importance of visual communication, and they know that most social media users gloss over a large block of text. Infographics have become the ideal way to promote important information about your business in an eye-catching format. But what makes an infographic compelling?

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Make It Tell a Story

You’ve heard the expression “Every picture tells a story.” The same should be true with your infographics. Think of all of the infographics that have remained in your memory; most likely, it told a some type of a story. Use the data to connect the dots, so to speak, of your story. Without a story, your audience will find it difficult to find meaning in your infographic.

Keep It Simple

 This is no time to give users a collage of images and facts. Although infographics shouldn’t be boring, it’s best to stick to one image. Also, limit your infographic to just a couple of fonts and use just a few complementary colors. That way, people won’t be distracted by all of the clutter, and they’ll be able to focus on your central message.

And don’t be afraid of white space, which can actually add to your design by making the other elements pop.

Give It Style

A captivating infographic applies all the principles of graphic design. Use colors that make the important information stand out. You may also want to highlight critical elements of the infographic by adjusting the size. In general, designers enlarge elements that they want to emphasize, but in some cases, the reverse is true. For this reason, it may be a good idea to try several different designs to see how size and color adjustments change the message you’re trying to convey.

Make It the Right Size

You don’t want to work hard on an infographic only to have it cropped. Before you start, it’s important to check the requirements for the social media networking site or blog you’re planning to post it on. For example, the ideal width for a Pinterest graphic is 735 pixels, but make sure that you double-check that periodically as the guidelines can change. In general, it’s best to keep the length at fewer than 5,000 pixels. That way, people won’t be scrolling to find the end of your graphic. Also, load time is important; make sure that you compress jpeg images to reduce the load time.

Remember that your ultimate goal is to educate your customers and to enable them to share the information with their friends. If you’re overwhelmed, don’t forget that you can work with local marketing experts.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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