How to Wow Customers with Infographics

Posted by: Chris Marentis

How to Wow Customers with Infographics

Do’s
Don’ts

We in the local social media marketing industry know that it’s critical for small businesses to use eye-catching visuals to engage their customers. Fortunately, many small business owners understand the importance of visual communication, and they know that most social media users gloss over a large block of text. Infographics have become the ideal way to promote important information about your business in an eye-catching format. But what makes an infographic compelling?

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Make It Tell a Story

You’ve heard the expression “Every picture tells a story.” The same should be true with your infographics. Think of all of the infographics that have remained in your memory; most likely, it told a some type of a story. Use the data to connect the dots, so to speak, of your story. Without a story, your audience will find it difficult to find meaning in your infographic.

Keep It Simple

 This is no time to give users a collage of images and facts. Although infographics shouldn’t be boring, it’s best to stick to one image. Also, limit your infographic to just a couple of fonts and use just a few complementary colors. That way, people won’t be distracted by all of the clutter, and they’ll be able to focus on your central message.

And don’t be afraid of white space, which can actually add to your design by making the other elements pop.

Give It Style

A captivating infographic applies all the principles of graphic design. Use colors that make the important information stand out. You may also want to highlight critical elements of the infographic by adjusting the size. In general, designers enlarge elements that they want to emphasize, but in some cases, the reverse is true. For this reason, it may be a good idea to try several different designs to see how size and color adjustments change the message you’re trying to convey.

Make It the Right Size

You don’t want to work hard on an infographic only to have it cropped. Before you start, it’s important to check the requirements for the social media networking site or blog you’re planning to post it on. For example, the ideal width for a Pinterest graphic is 735 pixels, but make sure that you double-check that periodically as the guidelines can change. In general, it’s best to keep the length at fewer than 5,000 pixels. That way, people won’t be scrolling to find the end of your graphic. Also, load time is important; make sure that you compress jpeg images to reduce the load time.

Remember that your ultimate goal is to educate your customers and to enable them to share the information with their friends. If you’re overwhelmed, don’t forget that you can work with local marketing experts.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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