How to Build Your Company’s Online Reputation and Get More Leads

Posted by: Chris Marentis

How to Build Your Company’s Online Reputation and Get More Leads

Do’s
Don’ts


Whether or not you realize it, consumers are talking about your company online. Luckily, Local internet marketing professionals have paved the way to masterful reputation management, and have established some key practices businesses can learn from.

Building an online reputation is a truly hands-on process. It requires constant attention and daily maintenance. The best results come when a company that has established a good reputation increases its online visibility.

Increase Your Company’s Visibility

To get more marketplace exposure, you need to take advantage of online business directories. As a first step, correct any incorrect location data that you find on these websites (you can start by Googling your business name to find sites where your business is listed). Oftentimes, listings will include data about your business that is outdated or incorrect.  To put an end to misinformation, claim your business listings and begin to manage them yourself.

Reputation Mgmt

Also, make sure that your company’s information is presented consistently across all online directories that relate to your industry. You may want to assign the task of managing your directory profiles to a member of your marketing team.

Leverage Social Media Networks

Another important part of your reputation is your social media presence. An active social media presence signals that your company is listening to its customers. Chances are, your customers are already on social media, especially given the fact that Internet users spend about 27% of their time online on social media websites.

Establish a presence on key social media networks like Facebook, Twitter, and Google+. In addition to setting up your company profile on these sites and keeping your content fresh, you must monitor social media for any comments about your company and respond promptly and professionally to any negative comments. Some Facebook and Twitter users have even come to expect a response to a comment within an hour.

How to Handle Online Criticism

As many marketers know, people are more likely to write about a negative experience than a positive one. Although you may dread the thought of receiving a negative online review, they can actually become golden opportunities for marketers. When a negative review crops up, it’s a bad decision to ignore it. Instead, respond quickly with an apology, explanation, or incentive to reclaim the customer’s positive opinion of your company.

The Bottom Line

There’s no doubt that your customers are talking about your business online, so it’s critical for you to know what people are saying about you. However, some businesses don’t have the time or tools necessary to monitor their online reputation. That’s why it may be best for you to seek the help of local marketing experts to monitor your online reputation and increase your visibility.

If you missed our hugely successful Webinar on Reputation Management, the recording has more value-packed insight to help you build a winning online reputation. Click here to watch!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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