How Small Businesses Score Big Returns with Super Bowl Marketing

Posted by: Chris Marentis

How Small Businesses Score Big Returns with Super Bowl Marketing

Do’s
Don’ts


Many small and large businesses alike step-up their advertising effort for the Super Bowl, and for good reason. This single event captivates millions of consumers, many of who talk about Super Bowl ads with the same fervor they express when talking about the game. But like all marketing campaigns, the impact spans across plaforms- it’s not just limited to TV commercials.

To earn your audience’s attention, local marketing experts recommend that small businesses harness the power of their mailing lists, mobile apps, social media networks, and web ads, even though you are not paying for an expensive TV commercial.

football field

Give Your Customers a Teaser

Thanks to the Internet, you can still produce and publish your own Super Bowl commercial. In fact, some major brands use YouTube and other social networks to unveil snippets of their new Super Bowl ads before the big game. Small businesses can do the same, using Facebook, Twitter, YouTube, and even Google+ to generate interest in their message.

Unless your business happens to be located near one of the teams that are playing in the Super Bowl (Denver and Seattle this year), it’s best to remain neutral about the outcome of the game. Instead, focus on what sets your small business apart from your competitors.

 

Make Sure There’s a Call to Action

Regardless of the type of ad you decide to run, it’s critical that you make it easy for your audience to connect with your company. When you publish your ad on social media, it’s easy to lead customers to a landing page, where they will be invited to make a purchase or sign up for email updates, for instance.

Even major brands fail to provide customers with a call to action in favor of building their brand. However, small businesses can’t afford to miss this opportunity to create an ad that resonates with customers, improves your brand image, and includes a strong call to action.

 

Don’t Forget the Post-Game Follow-Up

After any marketing campaign, it’s important to follow through and make sure that you’re making the most of all of your hard work. Without proper follow-up, you could be losing opportunities to build rapport with all of those prospects you attracted during the Super Bowl.

Use your social media networks to interact with people who are responding to your Super Bowl advertising. Encourage their enthusiasm. Also, make sure that you’re ready to send out any follow-up emails that relate to your Super Bowl campaign. If your call to action drove people to a website landing page, for example, make sure that page is relevant and up-to-date.

Whether you’re rooting for the Seattle or Denver, it’s important for small businesses like yours to utilize this local internet marketing opportunity to communicate with your local market.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

Facebook Twitter LinkedIn Google+ YouTube