How Remodelers Can Use Vine to Build Their Brand
It’s clear to local marketing experts that video is dominating the web, and is a trend bound to continue for the next several years. In fact, it’s estimated that by 2016, 55 percent of all Internet traffic will be videos.
For remodelers, it may be the perfect time to consider using apps such as Vine, Twitter’s video app that enables users to post and share 6-second videos. While it may seem impossible to create such a short video, many marketers as well as personal users have put their creativity to work to produce outstanding, engaging videos. Since the app was launched in October 2012, it has attracted 40 million users.
Here are a few ways you may be able to use Vine for your remodeling business:
Show Off Your Best Work
Vine videos are only 6 seconds long so it doesn’t require much videography experience to produce a buzz-worthy video. For example, you could create a quick before-and-after video that showcases some of your best work.
Some of the best Vine videos are a series of quick snapshots with the business logo displayed during the entire video.
Use Vine to Teach Your Customers
No matter the industry, every business has something to teach customers. Use this opportunity to teach—and to entertain—your customers. In just 6 seconds, you can show customers a new home interior painting technique. You’d be amazed at what customers can learn in 6 seconds. Because the video is so short, don’t waste video time telling followers what you’re teaching them; instead, use Twitter’s 140-character space to give a brief description of the video.
Or, take customers on a quick behind-the-scenes tour of your workplace.
Keep in mind that Vine activity peaks on weekends, when young people are most likely to be available. Like most online applications, Vine comes equipped with reporting tools that make it easy for you to track the success of each video and to determine the best times of the day or week to reach your audience.
Encourage Customers to Share Their Own Content
One of the main purposes of local social media marketing is to encourage two-way communication with your followers. One of the best ways to connect with customers through Vine is to inspire your followers to post creative videos of their own. You may even want to run a contest. When it comes to creativity, this is no time to hold back.