Are Facebook Promoted Posts Worth It?

Posted by: Chris Marentis

Are Facebook Promoted Posts Worth It?

Do’s
Don’ts

fb_facebook-connectionsFor people in the local social media marketing industry, Facebook has become less about your company’s fan page and more about advertising. That’s because more companies are finding ways to connect with Facebook’s billion users. Although many businesses have maintained Facebook pages for some time, it might be time to reach out to wider audience through Promoted Posts.

How Do Promoted Posts Work?

Facebook offers several advertising options for businesses, but Promoted Posts are one of the most effective ad types. More small businesses are turning to Promoted Posts, which is a sign that it’s working for them. You can use your business’s Facebook fan page to connect with your current followers, but Promoted Posts reaches a much wider audience. In fact, less than 20 percent of a company’s fans see your posts in their news feeds, which is where most Facebook users spend the majority of time.

Promoted Posts can be targeted to people who are likely to be interested in your company’s products or services. The targeting options for Promoted Posts are endless! You can target based on everything from age and gender to interests and location.

Boost Your Post

When you create a Promoted Post, Facebook gives you the opportunity to boost your post, which means that your ad will be visible to more people. This comes with a price, but you choose the amount of money that you want to add to your Promoted Post. We suggest ten dollars a day to start, and if it’s working for you, you can choose to raise it to get even more engagement. It’s completely in your hands.

Reach Your Fans’ Friends

Research shows that Facebook users trust their friends’ opinions more than they trust direct advertising. For that reason, Facebook recently added a “friends of fans,” which enables companies to deliver content to all of the friends of their Facebook followers. Be sure to take advantage of this feature, as the friends of your followers could easily become some of your best customers.

See Your Results

We in the local internet marketing industry always want to see results, especially if we’ve put a significant amount of time and money behind our initiatives. Thankfully, Facebook provides a detailed list of how many clicks and impressions your ads have gotten as well as the number of people who have shared your content with their friends. However, you won’t be able to tell from the data if people are likely to purchase your business’s products or services. But if you’ve targeted your Promoted Post effectively, you’ve reached people who are likely to be more engaged with your company.

Is It Worth It?

Although Promoted Posts might seem expensive, in many cases it makes sense for small businesses. When you compare it to the cost of pay-per-click, television commercials, radio advertising, or even billboards, Facebook can help you connect with a specific audience at a relatively low cost.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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