How Does the Facebook Lawsuit Affect Your Small Business?

Posted by: Chris Marentis

How Does the Facebook Lawsuit Affect Your Small Business?

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You may have recently seen in the news or on your newsfeed that Facebook may owe you money due to a recent class action lawsuit against sponsored stories.  As a small business owner, you may be utilizing this tool and are curious how it’s going to affect you or are concerned about the ethics involved. Well, the good news for you is that it has nothing to do with businesses’ sponsored stories.  The lawsuit is for individuals who were featured as a sponsored story, without their permission.  What happened was Facebook took a user’s likes and turned them into ads that showed up on their friend’s newsfeeds. This violated privacy issues and was an issue when sponsored stories first were released.

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We still stick with our original post, and fully support that sponsored stories is a great way for businesses to be promoted on Facebook.  If you think that you might be owed money, you have until May 2nd to submit or remove yourself from the claim.  As of now, it looks like each Facebook user will receive 10 dollars as compensation.  Please do not allow this to impact the way you use Facebook.  At Surefire Social we continually see supporting documentation that Facebook is one of the best social media sites on the market for small businesses.  Sponsored Stories is a great way to reach a much broader audience that you normally couldn’t reach.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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