Make the Most Out of LinkedIn’s New Company Pages:

Posted by: Chris Marentis

Make the Most Out of LinkedIn’s New Company Pages:

Do’s
Don’ts

LinkedIn recently changed the layout design for company pages.  But you don’t need to worry- it’s all aesthetics and improvements that make it easier than ever to manage your page.  All of the aspects that you loved before are still there; just with a cleaner and improved scheme.  Make sure you’re taking advantage of this new makeover and getting the most out of your company’s page.

If you don’t currently have a LinkedIn company page, it’s time you set up an account.  You can provide an overview of your company, display all of your accomplishments (especially awards your company has received), capture more potential clients, and reach qualified job seekers.  The site also has powerful tools called Insights.  Insights gives you information on all of the following:

  • Follower demographics
  • Company update impressions
  • Follower progress (recent users, new followers, member growth0
  • Viewer engagement
  • Visitor demographics ( seniority, industry, region)
  • Unique visitors

What better way to see if you’re marketing efforts are working!

There is also employee insights, which lets you learn more about your employees.  It will track employees who have been promoted, have left the company, and skills that your employees possess.

Now the new LinkedIn does even more.  You are finally able to customize your homepage to integrate pictures and represent your company’s personality on a much larger scale.  The company overview description is now placed lower than the overpowering photo that you choose to embody your company.  It is wise to make sure that this picture will capture the attention of the viewer, as this is the first item they will now see.   This photo should also be high-res.

Another major improvement that was made was to the posting options.  When you enter a status update, the new system gives you a choice of posting to only a selected target audience or to all of your followers.  Much like Google+, this helps isolate and segment messages to specific target audiences.

Remember how reviews and recommendations are so important?  Well, these recommendations are now prominently displayed and easy for viewers to see.   Make sure you reach out to past clients and other vendors for recommendations.  These reviews provide credibility and gain the respect of the viewer.

All of the old tools are still available on the LinkedIn company pages.  You may just need to play around to find exactly what you are looking for, as many buttons have changed.  Once you get used to the new format though, you’ll be sure to be happy with the change.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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  • Bryan

    Good information but you did not explain HOW to set up the page. Does it stem from you personal page or do you have to set up a whole new account for the company page?

    • http://surefiresocial.com AlexR

      Hi Bryan,

      I’m sorry we did not clarify. These new Company pages were launched only for a specific set of companies. LinkedIn plans to open this new feature to all companies later this year. Once we get more information concerning when that will be, we will let you know.