Hidden LinkedIn Lead Generation Secret for Small Business Owners

Posted by: Chris Marentis

Hidden LinkedIn Lead Generation Secret for Small Business Owners

Do’s
Don’ts

Your business probably has a very large number of contacts via LinkedIn.  Wouldn’t it be nice to have all of their contact information in one place?  Rather than employ someone with the droning task of checking each contact’s page to gather the email address and phone numbers associated with the contact, there’s a hidden secret that will easily let you import all of this information (along with their title, company, address) into a nicely organized excel document.

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So How Do You Do This?

  1. Select the Contacts button located on the top navigation bar.  From there you will select Connections in the drop down box.
  2. It will take you to a new screen and it is here that you must scroll to the bottom and select Export Connections.
  3. You will then be given the option of how you would like your file exported.  Select Microsoft Office (.CSV) file.
  4. You will then see in your download files the file you just created.  Select this file, rename it and resave it as an excel file.

Now What?

This information can prove to be extremely helpful for your local Internet marketing campaign.  You can further categorize this list (manually) to separate old clients, prospects, and companies you work with.  Perhaps you want to have an email campaign that hits potential leads.  This method will ensure that you aren’t missing anybody, especially those that you have not done business with before, and still need to bridge the communication gap.  It takes very little time, and the payoffs can be huge.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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