Many businesses have been jumping on the Google Plus bandwagon, and for good reason. Google Plus’s Hangouts offer business and personal users alike the ability to interact with one another in a way that no other platform can. As a result, its user base is growing rapidly.
More Visual Content
The trend in local social media marketing has been placing a greater emphasis on photos, videos, and visual content in general, and Google Plus is no exception. It recently revamped its layout, giving more attention to—you guessed it—photos and videos. The new layout is similar to Facebook’s and Pinterest’s, two social media websites that also redesigned their layouts.
Similar to Pinterest, the new Google Plus format has two or three columns, depending on the type of device you’re using. The new layout makes it easier for people to scan through Google Plus items rather than scrolling top to bottom to see all of their followers’ updates.
Photo Enhancement Tools
With the emphasis on visual content, Google also introduced new tools that make it easier for people to enhance the photos they’re adding to Google Plus. People can now create animated GIFs with the images in their Google photo libraries, a feature that could produce some hilarious montages. The tools, called Auto Awesome, can create panorama images, stitch photos together, and lots of other things that make your photos awesome.
Twitter popularized the hashtag. Later Facebook and Pinterest got in on the action, and Google Plus is doing the same, giving users the opportunity to start and join conversations. Mastering the hashtag is now an important skill for all social media marketers, but Google Plus helps you out by adding a relevant hashtag for you in some cases. For example, if you’re following a sports team, Google Plus will add a hashtag for the applicable team when you contribute to the conversation. This feature will be helpful as you promote your business on Google Plus, as more people will be using hashtags to talk about your company.
What It Means For Your Business
If you haven’t set up a Google Plus page for your company, it’s a great time to start. The new layout will make it easier for you to coordinate your Google Plus strategy with other social media sites you might be using. As Google continues to dominate the online world, Google Plus shows no signs of going away. Check out our Google handbook to learn more about using its tools to help improve your business’s online influence.