Google+ Makes Major Layout Changes

Posted by: Chris Marentis

Google+ Makes Major Layout Changes

Do’s
Don’ts


Many businesses have been jumping on the Google Plus bandwagon, and for good reason. Google Plus’s Hangouts offer business and personal users alike the ability to interact with one another in a way that no other platform can. As a result, its user base is growing rapidly.

google's changes

More Visual Content

The trend in local social media marketing has been placing a greater emphasis on photos, videos, and visual content in general, and Google Plus is no exception. It recently revamped its layout, giving more attention to—you guessed it—photos and videos. The new layout is similar to Facebook’s and Pinterest’s, two social media websites that also redesigned their layouts.

Similar to Pinterest, the new Google Plus format has two or three columns, depending on the type of device you’re using. The new layout makes it easier for people to scan through Google Plus items rather than scrolling top to bottom to see all of their followers’ updates.

Photo Enhancement Tools

With the emphasis on visual content, Google also introduced new tools that make it easier for people to enhance the photos they’re adding to Google Plus. People can now create animated GIFs with the images in their Google photo libraries, a feature that could produce some hilarious montages. The tools, called Auto Awesome, can create panorama images, stitch photos together, and lots of other things that make your photos awesome.

Hashtags

Twitter popularized the hashtag. Later Facebook and Pinterest got in on the action, and Google Plus is doing the same, giving users the opportunity to start and join conversations. Mastering the hashtag is now an important skill for all social media marketers, but Google Plus helps you out by adding a relevant hashtag for you in some cases. For example, if you’re following a sports team, Google Plus will add a hashtag for the applicable team when you contribute to the conversation. This feature will be helpful as you promote your business on Google Plus, as more people will be using hashtags to talk about your company.

What It Means For Your Business

If you haven’t set up a Google Plus page for your company, it’s a great time to start. The new layout will make it easier for you to coordinate your Google Plus strategy with other social media sites you might be using. As Google continues to dominate the online world, Google Plus shows no signs of going away. Check out our Google handbook to learn more about using its tools to help improve your business’s online influence.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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