Google+ Makes Major Layout Changes

Posted by: Chris Marentis

Google+ Makes Major Layout Changes

Do’s
Don’ts

Many businesses have been jumping on the Google Plus bandwagon, and for good reason. Google Plus’s Hangouts offer business and personal users alike the ability to interact with one another in a way that no other platform can. As a result, its user base is growing rapidly.

google's changes

More Visual Content

The trend in local social media marketing has been placing a greater emphasis on photos, videos, and visual content in general, and Google Plus is no exception. It recently revamped its layout, giving more attention to—you guessed it—photos and videos. The new layout is similar to Facebook’s and Pinterest’s, two social media websites that also redesigned their layouts.

Similar to Pinterest, the new Google Plus format has two or three columns, depending on the type of device you’re using. The new layout makes it easier for people to scan through Google Plus items rather than scrolling top to bottom to see all of their followers’ updates.

Photo Enhancement Tools

With the emphasis on visual content, Google also introduced new tools that make it easier for people to enhance the photos they’re adding to Google Plus. People can now create animated GIFs with the images in their Google photo libraries, a feature that could produce some hilarious montages. The tools, called Auto Awesome, can create panorama images, stitch photos together, and lots of other things that make your photos awesome.

Hashtags

Twitter popularized the hashtag. Later Facebook and Pinterest got in on the action, and Google Plus is doing the same, giving users the opportunity to start and join conversations. Mastering the hashtag is now an important skill for all social media marketers, but Google Plus helps you out by adding a relevant hashtag for you in some cases. For example, if you’re following a sports team, Google Plus will add a hashtag for the applicable team when you contribute to the conversation. This feature will be helpful as you promote your business on Google Plus, as more people will be using hashtags to talk about your company.

What It Means For Your Business

If you haven’t set up a Google Plus page for your company, it’s a great time to start. The new layout will make it easier for you to coordinate your Google Plus strategy with other social media sites you might be using. As Google continues to dominate the online world, Google Plus shows no signs of going away. Check out our Google handbook to learn more about using its tools to help improve your business’s online influence.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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