Google+ Introduces Embedded Posts

Posted by: Chris Marentis

Google+ Introduces Embedded Posts

Do’s
Don’ts

Now you can embed Facebook, Twitter, and even Pinterest content into your company’s website. Embedded posts are a great way to connect your company’s website to your social media, making it easier for your customers to feel connected to your business on a variety of platforms.

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Now Google+ is getting in the game, too. Because of Google’s current setup, it’s difficult to gauge whether small businesses are using Google+, or if its user base increased because anyone with a Google account automatically received a Google+ account. If your business uses Google+ for local social media marketing, you may want to learn how to embed your Google+ posts into your company website or blog.

Through embedded posts, you can share text, images, and video posts with your website visitors. Although you can share posts that you find, it’s best to use as much of original content as possible. Companies that constantly borrow content appear less credible to users than those that go to the trouble of creating original content.

How to Embed a Google+ Post

Embedding a post is really quite simple if you follow Hubspot’s steps. First, choose a post from your Google+ page that you’d like to embed. Especially for those first few embedded posts, it’s important that you choose a post with compelling visual content and succinct text that complements the image. Once you’ve nailed that down, hover over the post until the menu icon appears. (It looks like a grey ‘down’ arrow.) Then click on the icon and choose ‘Embed post’ from the menu.

After that, you’re ready to copy the embed code that Google+ provides. Then paste the code into your website or blog. Doing this requires some basic HTML skills, or knowing how to contact the person who manages your website.

Once your post is embedded, check to make sure that it looks the way you want it to. Sometimes you will need to align it with the center of the page, depending on the layout of your website or blog. To center the post, simply add a <div align=“center”> tag before the second part of the code, and be sure to close it with a <div> tag at the end.

Measure Your Success

If your Google+ posts are occupying valuable website real estate, it’s important to make sure that they’re having a positive impact on your local internet marketing. Be sure to track the embedded posts to see if they encourage more people to interact with you on Google+. If you can’t make time to track your results, you might want to reconsider your strategy.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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