Get the Most Out of Updated Google Reviews

Posted by: Chris Marentis

Get the Most Out of Updated Google Reviews

Do’s
Don’ts

If your business is listed on Google+ Local, you’ve most likely gotten at least a few spam reviews from people using your business to advertise everything from their own company to work-at-home schemes. Universally disliked, spam can distract potential customers from your business’s positive reviews. Thankfully, Google has responded to business owners’ complaints with new restrictions on spam reviews.

We need to expand our online presence

Better Spam Detection

Google has recently updated its spam detection algorithms, making it more likely that spam reviews on your Google+ Local page will be caught and deleted. These changes help not only business owners like you, but also consumers who might be tempted by bogus websites.

As always, Google has been making rapid updates to keep up with emerging trends. Some of the most important updates include the addition of reviews on its Google Places mobile app and new photo-sharing capabilities for Google+ Local pages.

Tips For Businesses

While it’s good news that Google is taking action to reduce spam on Google+ Local pages, it doesn’t stop there. As business owners, there are steps that you can take to make the most out of Google reviews.

  • If your business gets a negative review, it’s best to be direct and prompt in your response. Google won’t remove any reviews just because they’re negative. No one besides Google knows how to remove negative reviews, so don’t believe anyone who says they can.
  • If a company or person promises to generate positive reviews for your business, don’t fall for it. Google will recognize glowing reviews and remove them immediately.
  • Although it might seem like a good idea to set up a laptop in your shop or office for people to leave positive reviews on your Google+ Local page, Google prohibits the practice.
  • Don’t offer customers any type of gift or discount in exchange for a positive review. This is banned as well.
  •  Also, it’s against the rules for employees of a company to write reviews about an employer, although this one might be more difficult for Google to detect.
  • Keep in mind that Google removes any review that contains a link to another website because it identifies it as spam.

The best way to get positive Google+ Local reviews, and play by the rules, is to deliver exceptional customer service. If you go out of your way to meet your customers’ needs, they’ll go out of their way to make sure that others know about it.

See the major search engine guide or the Google guide for tips on leveraging the power of Google and other search engines to attract customers to your contracting business.

 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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  • http://www.brotherscleaning.com Fred May

    Thanks for the information Chris. I think the only place where I have an alternate experience is with reviews posted on Google that almost anyone would be able to detect are SPAM. It has taken me two and three requests to get them removed and the process took several months. Do you have information that Google has allocated additional resources to take down this stuff much sooner than in the past?

    • Alexandra Reichenbach

      Hi Fred,

      No I have not heard that Google has allocated additional resources to help them get these SPAM reviews off user’s pages any sooner. I do know that this new update has made it very difficult for businesses to receive reviews, and Google will not remove any negative reviews. So, it’s in your best interest to respond to any reviews that will hurt your business’s reputation as soon as possible…it’s a great online reputation strategy.