Get the Most Out of Updated Google Reviews

Posted by: Chris Marentis

Get the Most Out of Updated Google Reviews


If your business is listed on Google+ Local, you’ve most likely gotten at least a few spam reviews from people using your business to advertise everything from their own company to work-at-home schemes. Universally disliked, spam can distract potential customers from your business’s positive reviews. Thankfully, Google has responded to business owners’ complaints with new restrictions on spam reviews.

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Better Spam Detection

Google has recently updated its spam detection algorithms, making it more likely that spam reviews on your Google+ Local page will be caught and deleted. These changes help not only business owners like you, but also consumers who might be tempted by bogus websites.

As always, Google has been making rapid updates to keep up with emerging trends. Some of the most important updates include the addition of reviews on its Google Places mobile app and new photo-sharing capabilities for Google+ Local pages.

Tips For Businesses

While it’s good news that Google is taking action to reduce spam on Google+ Local pages, it doesn’t stop there. As business owners, there are steps that you can take to make the most out of Google reviews.

  • If your business gets a negative review, it’s best to be direct and prompt in your response. Google won’t remove any reviews just because they’re negative. No one besides Google knows how to remove negative reviews, so don’t believe anyone who says they can.
  • If a company or person promises to generate positive reviews for your business, don’t fall for it. Google will recognize glowing reviews and remove them immediately.
  • Although it might seem like a good idea to set up a laptop in your shop or office for people to leave positive reviews on your Google+ Local page, Google prohibits the practice.
  • Don’t offer customers any type of gift or discount in exchange for a positive review. This is banned as well.
  •  Also, it’s against the rules for employees of a company to write reviews about an employer, although this one might be more difficult for Google to detect.
  • Keep in mind that Google removes any review that contains a link to another website because it identifies it as spam.

The best way to get positive Google+ Local reviews, and play by the rules, is to deliver exceptional customer service. If you go out of your way to meet your customers’ needs, they’ll go out of their way to make sure that others know about it.

See the major search engine guide or the Google guide for tips on leveraging the power of Google and other search engines to attract customers to your contracting business.


Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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  • Fred May

    Thanks for the information Chris. I think the only place where I have an alternate experience is with reviews posted on Google that almost anyone would be able to detect are SPAM. It has taken me two and three requests to get them removed and the process took several months. Do you have information that Google has allocated additional resources to take down this stuff much sooner than in the past?

    • Alexandra Reichenbach

      Hi Fred,

      No I have not heard that Google has allocated additional resources to help them get these SPAM reviews off user’s pages any sooner. I do know that this new update has made it very difficult for businesses to receive reviews, and Google will not remove any negative reviews. So, it’s in your best interest to respond to any reviews that will hurt your business’s reputation as soon as possible…it’s a great online reputation strategy.