How To Generate Leads Through Facebook Posts

Posted by: Chris Marentis

How To Generate Leads Through Facebook Posts

Do’s
Don’ts

If you’re like most businesses, you’re spending a lot of time, and maybe some money, promoting your company on Facebook. However, a recent report indicates that more than 40 percent of marketers have not gotten any leads from Facebook in the last year.

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If that’s the case for your businesses, it’s time to step back and reconsider your Facebook strategy. Even if your company has gotten some Facebook leads from posts, it’s likely that your Facebook lead-generation strategy can improve.

Any time someone shows interest in your business—whether they sign up for your emails, request a quote, or complete an online form—it’s considered a lead. Keep in mind that Facebook Likes aren’t considered leads because the person could be interested in the post but not necessarily in your business’s products and services.

Here are a few tips from Hubspot for getting more leads from your Facebook posts:

Promote a Webinar Through Facebook 

It’s a little-known fact among local social media marketing professionals that Facebook events are more visible in News Feeds than standard posts. Webinars are a great way to educate your customers and build your company’s reputation as a credible source of information. When you set up a webinar, create a registration page on your company’s website. That way, you’ll collect their information through your website, and they’ll be notified when there are any updates to your Event on Facebook.

Update Your Cover Photo

When Facebook first introduced cover photos, calls to action within the cover photos were prohibited, but earlier this year, Facebook removed the restriction. Adding a call to action, such as “Sign up for our newsletter today” or “Download our new eBook,” will help to generate leads for your company.

However, local marketing experts recommend that you keep your Facebook page from looking too much like a sales pitch. The primary purpose of a Facebook cover photo is to communicate your brand identity to your audience, and the secondary purpose is to encourage your followers to become more engaged with your company.

Include Links in Captions

It’s becoming clear to marketers that Facebook users are drawn to photos and videos, not links and text. For that reason, a small shift in the way you post links to your company website could have a great impact on your Facebook leads. Instead of posting a link, post an image and include a link to your website in the caption. That way, your image will really stand out, and your followers will be able to go to your website to get more information and sign up for your newsletter, webinar, or anything that you’re trying to promote.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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