Five Steps to Get Your Business Up and Running on Twitter

Posted by: Chris Marentis

Five Steps to Get Your Business Up and Running on Twitter



You just decided to sign your local business up for Twitter. It’s overwhelming to be faced with a blank screen and confusion about what to do next. Therefore, I’ve adapted five start-up tips from a recent article entitled “Brand New to Twitter? Six Steps You Should Take Now To Start Building Your Presence.

Let’s get started on making your Twitter page ready for Followers.


  1. Ensure your profile is completed in its entirety. Your local business has 160 character in which to describe your business and its offerings. Use every one of them and incorporate hashtags (#) into your profile.

  3. Sign up for software to make your Twitter time more productive. Use a program such as HootSuite or TweetDeck. Each of these programs allows you to schedule tweets for your business and interact with followers even when you can’t get online.

  5. Share good content. Sharing quality content is the key to attracting and keeping followers. Your local business should promote itself as well as sharing just about anything which is related to your business field. Of course, it should always be helpful and interesting.

  7. Check out a Twitter Chat. With over 300 regularly scheduled chats, your local business can get some retime interaction with others by joining a chat. Utilize a program called TwitterChat to make it easier to follow the “conversation.”

  9. Start following first. Don’t wait for followers. As a local business owner, it isn’t a very efficient use of your time to be on Twitter if you don’t have followers. Therefore, search for people related to your business and start following them. It’s common for those you follow often to follow you back!


Do you have anything you’d like to add to this list? Please share below!


Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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