Find Quality Traffic That Will Transform Into Loyal, Lasting Customers

Posted by: Chris Marentis

Find Quality Traffic That Will Transform Into Loyal, Lasting Customers

Do’s
Don’ts

 

Everything your business does with local online marketing starts with the quality of your website traffic – traffic that turns contacts into loyal customers. For example, it doesn’t make a difference if your website gets 10,000 page visits a day. What matters is making a connection with a visitor, someone who will keep coming back – a potential customer for life.

 

So, what type of strategies is your local business using to attract quality website traffic? Here are a few tips to take your online marketing strategy to the next level…

 

1. Experiment.

You don’t know what will work for your business until you try it. When first you don’t succeed, try and try again, right? For example, could Direct Internet Marketing work for you? Start small. Test how one particular communication (direct mail, Facebook post, pay-per-click advertising, etc.) will be perceived by your customers. Then, evaluate the effectiveness. Focus on the quality of your customer (and not the quantity).

 

2. Go where YOUR customers are.

Social Media is all the rage, but does your business need to be on EVERY social network out there? With Facebook, Twitter, Google +, Pinterest, etc. you could spend all of your time and effort simply maintaining a presence in all of these locations. So, ask yourself, “Are my customers using Pinterest?” You may need to do some experimenting, but this will help you find the customers your business needs.

 

Once you determine what social networks work for your business, begin implementing them at a pace that your company can use them to their best advantage. For example, if you create a Facebook business page, make sure you post at least once every few days. Otherwise, followers will lose interest, and you will lose valuable prospects waiting to hear from your business. By posting regularly, you keep your customers wanting more, thus building lasting relationships. For examples, check out 5 Steps to Improve Customer Engagement on Social Media.

 

3. Content. Content. Content.

Similar to point #2, your business must generate quality content that your customers need to solve a problem. Make your content easy for your customers to search and consume. By doing so, they will return and bookmark your site as a reliable source. Stay away from content that just sells your message. Customers know when they are only being sold to.

 

These simple tips are a good starting point for any local business to build traffic. A happy customer will return, encouraging others to visit, too.

 

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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