Facebook’s Updated Insights Will Help Lawyers Save Time

Posted by: Chris Marentis

Facebook’s Updated Insights Will Help Lawyers Save Time

Do’s
Don’ts

With Facebook’s updates to Insights, it’s now easier for lawyers to hone in on what’s working—and what’s not working—for them on Facebook. According to our sources, several features have improved, so chances are that your law firm will benefit from the changes, as long as you take advantage of it.

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Track Likes Over Time

Most local social media marketing professionals pay attention to the number of people who like their Facebook page. Until now, Insights only revealed the number of Likes your page at a given time. If you wanted to see how many Likes your page had this month compared to last month, you would have had to check Insights each month and keep your own record of the information.

Now Insights stores all of this data for you, and you can see how your page has grown since last year, last month, or even last week. If you notice a bump in your Likes, you’ll likely be able to connect it to a marketing campaign.

See Where Your Likes Are Coming From

Not only does Insights enable you to track your page’s Likes over various spans of time, it also shows you where your Likes are coming from: mobile, paid advertising, or page suggestions. If you’ve noticed that several of your Likes are from people who saw your paid advertising, you may want to continue your paid advertising while stepping up your page content to get more organic Likes, too. On the other hand, if you’re spending a significant portion of your social media budget on paid advertising and you’re seeing little change in your Likes, you may want to talk a closer look at the content your promoting.

Although you might not enjoy analyzing negative feedback, it is important to do so, and Facebook made more of this information available, too. You’ll be able to see what makes people Unlike your page, hide your posts from their news feeds, or report your content as spam.

Learn More About Your Law Firm’s Engagement

The more Likes, comments, and shares your page gets, the more engaged your followers are. Engagement has become an important metric for local Internet marketing experts. Now it’s easier to learn how engaged your Facebook followers are. The Insights tool now combines Likes, comments, and shares so that you don’t have to do this manually. With this information, you’ll be able to nail down which types of posts are most effective.

These updates, along with other new metrics tools, will help lawyers save time. You’ll be able to spend less time compiling and organizing data and more time finding ways to use the data to improve your online marketing efforts.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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