Facebook Updates Make Advertising Much Simpler

Posted by: Chris Marentis

Facebook Updates Make Advertising Much Simpler

Do’s
Don’ts

Facebook Updates Make Life Easier for Advertisers

Facebook has become a popular choice for local advertisers, and for good reason. Millions of people check their Facebook news feeds every day, and some people log in to Facebook more often than they check their email inboxes. Thankfully, Facebook is working on improving some of its options for advertisers.

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More Advertising Options

If you’ve logged into Facebook recently, you’ve most likely seen content from advertisers in your news feed. There are also ads on the right side of the news feed, but Facebook contends that those ads are not as effective as the Page post link ads. Before the recent updates, any ad automatically went to the right-side format, but advertisers can publish Page post ads with a link to another website.

Reach New Audiences with Unpublished Posts

Sometimes you might want to reach new audiences with content that you might not necessarily want your company’s Facebook followers to see. For example, your company might run a special promotion for new clients only. In these cases, it might be useful to publish an “unpublished” post, which allows you to select the group of people who will see your post and link. That way, your current followers won’t see your post in their news feeds.

Keep in mind, however, that your current Facebook friends should be rewarded for their loyalty to your company. Make sure that you offer them promotions, special coupons, and other benefits, too.

More Ways to Customize Page Post Links

Whether you’re posting published or unpublished ads, Facebook offers new ways to customize your content. When you include a link to an outside website, you can either choose one of the web page’s images, or you can upload an image from your computer. Images are critical to the success of your ad; without a captivating image, Facebook users are likely to gloss over your ad.

Simpler Options for Advertisers

If you’re confused about the many advertising options on Facebook, you’re not the only one in the local social media marketing industry who feels that way. The process of setting up ads was so complicated that many companies were losing money on campaigns. For local marketing experts, time is in short supply. The less time we spend sorting through ad options, the more time we have to devote to creating outstanding online content.

Fortunately, Facebook is scaling back its advertising options so that it’s easier to choose the right type of targeted ad for your company. Facebook reports that the price of its advertising will not change. Hopefully, these improvements will help companies save time and generate more sales leads.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    • Steven Eastlack

      Thanks!