Facebook Search Engine vs. Google – Which Would You Choose?

Posted by: Chris Marentis

Facebook Search Engine vs. Google – Which Would You Choose?

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Don’ts


 

It’s far from a secret—Facebook is the power house of power houses when it comes to social media. Likewise, Google is the power house of power houses when it comes to online search engines.

 

Which begs the question; if Facebook were to compete with Google by creating a global search engine that’s similar, how would they fare? Maybe the answer can be inferred by the idea that Google isn’t faring nearly as well as Facebook with their social media platform Google+. At the same time, Google+ is growing relatively quickly for being a new social media network, so they’re definitely not out of the running, and in fact provide local business owners with a huge marketing tool because it provides the ability to connect with other Google tools to boost SEO on the web.

 

We can also get some insight into how consumers might respond to an external Facebook Search Engine, and how they are responding to Google+, by reviewing the stats provided in the Greenlight “Search & Social Survey (2011-2012)” where they surveyed 500 people about both.

 

The response?

 

Forty-eight percent said they wouldn’t, or probably wouldn’t, use a Facebook search engine. Some additional interesting stats for a local business to consider from the survey include the fact that 23% of searchers click the Google+ button that shows up in search results, though 28% didn’t know what +1 meant.

 

Greenlight’s Andreas Pouros shares the following, as shared in the post, Consumers Say No to a Facebook Backed Search Engine:
 

“Brands and e-retailers need to be encouraging +1′s in Google, as it isn’t something that might be important in the future – it already is! It affects natural search rankings and will have an increasing impact over time across every Google product they utilise – AdWords, price comparison, Shopping, YouTube, etc., and Facebook could be a major search engine overnight. As such a brand’s performance on Facebook today (likes, visits, etc.) will likely have a decisive impact on how well exposed it is on that new search engine.”

 
What should a local business owner take away from this?

 

Google+ and Facebook are both important aspects of any local business marketing strategy. This is why the new local business social packages we offer include Google+, and not just Facebook. Are you using both for your local business? If not, you should be starting yesterday!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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