USA(Corporate)
Facebook has more than 800 million users and counting. From a local business’s perspective, it’s a global database of already connected consumers and businesses to network with and target as potential leads. Facebook also provides the opportunity for local businesses to build brand awareness, research what Facebook users (who are part of their target market) want, and create credibility.
However, to make all these things happen, local businesses need to build and interact with their Facebook fans and followers. By doing so, they have the ability to expand and build their social reach while connecting with their fans and followers fans and followers, and so on, as well.
One ideal way to build a Facebook following is to hold regular promotions, and even better, create viral promotions. Promotions that have a viral component can be a very powerful way to quickly build your local business fan base.
Examples of viral promotions:
- Create a competition for your fans, and the winner will be the one who’s shared your promotion the most.
- Create a promotion for your fans and the winner will be the one who has the most ‘likes’ or ‘fans’ of the promotion.
For your viral promotions to have the greatest impact, be sure to:
- Hold regular viral promotions on a weekly, bi-weekly or monthly basis.
- Create promotions that are entertaining and fun (consider asking your friends what they’d like to see).
- Share the promotions with your Facebook URL on your other social networks, website, blogs and other marketing materials.
To find out other great ways to use Facebook for your local business, consider joining the following FREE Webinar: Webinar Event: 7 Facebook Strategies to Accelerate Sales in 2012.
What types of promotions do you use for your local business?!?
Chris is the founder and CEO of GenNext Media LLC, and creator of the Surefire Social lead generation marketing system. With over 25 years experience leading traditional and interactive marketing businesses, Chris is a recognized leader helping businesses of all sizes use new technology to enable dramatic growth.
