Has this happened to you? You think of a brilliant promotion and excitedly promote the deal on Facebook. Yet, the interest level isn’t what you expected it to be and when you mention it to a few frequent customers, they’re mad because they didn’t see it in their newsfeed. As Facebook continues to push promoted and sponsored stories, this scenario is happening with much more frequency. Some sources are even claiming that only about 5% of your fans are actually seeing what you are posting. So what are you to do? There’s a free feature that is not often promoted that can guarantee that your fans don’t miss out on any more promotions.
Post on your Facebook page a message that conveys the following: “To keep receiving all posts from us, please hover the mouse button on the “like” button near our name on our Facebook page. In the drop-down menu please select “add to interest lists.” Next create an interest list and add all of your favorite sites (including us of course!). Now when you select that interest list on your home page you will see all of our posts and you won’t miss out on anything important!
It is still recommended and encouraged for businesses to reach their current followers (and/or extend their reach) through Sponsored Stories and Promoted posts, since this is something that you can personally control. However, having fans self-select and op-in to receive all of your posts is a wonderful alternative.
Check out our past blog posts on Promoted and Sponsored Facebook stories!
For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.
