Facebook Pages for Business: Are Your Fans Seeing Your Posts?

Posted by: Chris Marentis

Facebook Pages for Business: Are Your Fans Seeing Your Posts?

Do’s
Don’ts

Has this happened to you?  You think of a brilliant promotion and excitedly promote the deal on Facebook.  Yet, the interest level isn’t what you expected it to be and when you mention it to a few frequent customers, they’re mad because they didn’t see it in their newsfeed.  As Facebook continues to push promoted and sponsored stories, this scenario is happening with much more frequency.  Some sources are even claiming that only about 5% of your fans are actually seeing what you are posting.  So what are you to do?  There’s a free feature that is not often promoted that can guarantee that your fans don’t miss out on any more promotions.

Post on your Facebook page a message that conveys the following:  “To keep receiving all posts from us, please hover the mouse button on the “like” button near our name on our Facebook page.  In the drop-down menu please select “add to interest lists.”  Next create an interest list and add all of your favorite sites (including us of course!). Now when you select that interest list on your home page you will see all of our posts and you won’t miss out on anything important!

It is still recommended and encouraged for businesses to reach their current followers (and/or extend their reach) through Sponsored Stories and Promoted posts, since this is something that you can personally control.  However, having fans self-select and op-in to receive all of your posts is a wonderful alternative.

Check out our past blog posts on Promoted and Sponsored Facebook stories!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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