Do you ever feel like you miss important stories in your Facebook News Feed? Maybe your colleagues talk about an interesting Facebook post that you’re sure you never saw. That’s because Facebook customizes our News Feeds. Now Facebook is working to make sure that you don’t miss out on posts that you want to see.
At any given time, there are up to 1,500 Facebook posts for you to see, but that’s way too many for most Facebook users to see at once. Instead of ranking posts in chronological order, Facebook is beginning to take user preferences into account.
When you like, comment, or share a post, Facebook interprets that as a sign that you want to see more posts from that person or that company. Also, when you hide something from Facebook, you’ll begin to see fewer posts from that user. Out of 1,500 possible posts, the average user will see only about 300.
What This Means for Small Businesses
As local social media marketing professionals, we understand the importance of appearing at the top of our potential customers’ News Feeds. The new algorithm will make it possible for people to see your business’s post at the top of their News Feed, even if it is a few hours or even a day or two old. However, you’ll have to spend more time creating content that people want to interact with. Without likes and comments, your post will fall to the bottom of people’s news feeds and pretty much become invisible. The more interactions your post gets, the more likely it is to rise to the top.
Bring Your Business to the Top
Now more than ever, it’s important for local marketing experts to keep followers engaged with original content, photos, and videos, which tend to generate more Likes and comments than text with links posts. Otherwise, you’ll be left out of your customers’ News Feeds.
You might want to try posts that encourage conversation. That way, you’ll learn about your customers, and the large number of comments will bring your business to the top of some News Feeds.
Although Facebook can’t perfectly identify users’ needs, the change is likely to improve Facebook users’ experience and simultaneously help businesses connect with their audience. When users’ News Feeds are more customized, they’ll be more likely to pay attention to the posts that appear in their News Feeds because they’ll be more relevant to them.
If your business advertises on Facebook, there will be no change in the way that your News Feed ads appear. Just keep creating and posting original content that your potential customers want to read about. Here’s a tip- don’t always post about your business’s services or products. Instead, post a blog post that gives users’ beneficial information, or create a cool contest that people want to participate in.