B2B Social Media: It’s all about Quality

Posted by: Chris Marentis

B2B Social Media: It’s all about Quality


Business to Business company owners may fret about not having enough fans or likes on their social media pages.  But fear not! The focus needs to not be on the numbers, but rather the quality of their viewers and the content they publish.  This is because most B2B companies fall into a very specific niche, where it’s crucial to gain client and local loyalty.

Your business reputation is monitored closely, whether you realize it or not.  Every social media move is being viewed and scrutinized.  Make sure to nurture your online persona, and the payoff could mean huge profits for your company. Especially when your company is up for a public sector contract.


So how exactly do you make sure you are sending the right message?

Stay on top of your business trends and share any knowledge that may be valued by your viewership.  This takes a little bit of business sense, but as a company you must quickly recognize changes in the industry.  By doing this you become the industry leader in your local area and are quickly seen as staying ahead of the competition.


Next you need to recognize each relationship that needs to be deepened.  This can include: suppliers, customers, local government, investors, employees, and even competitors.  Prioritize each relationship and segment how each needs to be targeted.  Investing in each relationship will show that your company cares about the big picture, and gives your company integrity.  It is imperative that you find the social media tools that can best reach each targeted relationship.


So make a conscious effort to make sure that each post, pic, tweet, and check-in is something your company is proud of.  Check the grammar, make sure the content is accurate, and make sure your message is presented in classy way.  You never know what future client is monitoring you.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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