Are you Scaring Away Potential Customers?

Posted by: Chris Marentis

Are you Scaring Away Potential Customers?

Do’s
Don’ts


It has happened to all of us before.  You’re interested in a product or solution being offered online, but to learn more you must enter in your contact information.  Without knowing the company or feeling secure, you hesitate to enter your information.  This business is now losing out on lead generations; costing them inevitably money.

 

Step ahead of the competition and follow a few guidelines to entice and encourage potential customers to enter their information; helping you gain the crucial data you need to generate leads. 

 

Time it right.

You don’t want to come on too strong or act pushy.  First tailor your message to show why your business can help them.  Make them feel that they want to know more.  You can do this by applying a variety of different tactics.

  • Be Concise.  Nobody wants to have to search through web clutter trying to find out what your company does and how it can benefit them.
  • Emphasize Solutions.  Make it seem that you are the solution that they have been looking for.  Talk about challenges your potential client faces, and how you uniquely can help them.
  • Design.  Play around with different colors and words (as silly as this may seem).  It’s amazing how a small change in formatting can encourage leads to contact you.

 

Trust and Integrity.

When it comes time to ask your new lead to enter their information, make sure you make them feel secure.  The most important part to gaining their trust is to emphasize that you will not sell any of their information and that your site is secure.

You can go the extra mile and make them feel that they are in control.  Provide boxes that they can check to determine the frequency of emails and preferred contact methods (if any).

Ask only for the information that you need.  People do not want to feel that it is a hassle to request more information.  You can always gain knowledge after a relationship is established.  Keep the form design short (even if you are asking for a lot of information).  Remember, the shorter the form the more leads you’re going to get.  Disguise asking for a lot of information by using two columns and minimizing white space.

 

 

Make them excited

You want your new lead to be excited to hear from you.  Some ways to accomplish this are:

  • Instead of having a “submit” button after they enter their information, you have a “get me solutions” button.
  • Include testimonials near the form to remind them why they are entering their information.
  • Have a live chat button.  Maybe they still aren’t comfortable with entering their information, and this is an easy way to gather the same data on a more personal level.
  • Offer a reward or discount that they will receive after they have submitted the form.

 

Follow the guidelines above to watch your lead numbers grow.  You’ll be surprised how very minor changes can have a big impact on your numbers!

 

 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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