Apple’s Siri Is Now Better Than Ever

Posted by: Chris Marentis

Apple’s Siri Is Now Better Than Ever


When Apple introduced Siri, a revolutionary voice assistance tool, expectations were high. Apple marketed the product heavily, but unfortunately, it took a few years for Apple to get Siri just right. It’s come a long way since 2011. Some of Siri’s one-of-a-kind features enable users to:

  • Use Siri to post updates directly to Facebook and Twitter
  • Get sports updates in real time
  • Tell Siri to launch apps on their iPhones or iPads

With the rollout of iOS 7, Siri’s offerings have expanded. Now users will be able to use Siri to search through information on Twitter, go to Wikipedia to gather information, and even change Siri’s voice.

Siri Faces Competition

While Apple was working on all of Siri’s bugs, Google launched a competing tool, Google Voice Search, which can be used on a variety of devices, including the iPhone and the iPad. Because Siri is built into Apple’s mobile technology platform, it has the unique ability to interact with other apps on the device so that users can use Siri to open apps. Google Voice Search, on the other hand, can’t perform these types of functions, but it can be a valuable source of information for mobile users.

Harness the Power of Google Knowledge Graph

Google Voice Search’s efficacy stems from its connection to the powerful Google Knowledge Graph, a tool that helps customers find small businesses like yours. For successful local internet marketing, it’s important that a business maximizes its presence on Google. Your company’s information needs to be accurate and up-to-date to appear consistent across the web. Most importantly, business owners need to make sure that their company’s Google profile image is eye-catching and accurately illustrates the work they do.

What Your Customers May Be Using

Google Voice Search is superior to Siri in some cases,  though, Siri is now more popular than ever thanks to the rapid growth of iPhones. Siri may be more likely to pick up on some colloquial terms. For instance, according to a Los Angeles Times writer, Siri understood “L.A.,” but Google Voice Search didn’t recognize it. Instead, he had to use the term “Los Angeles.”

Both tools are amazingly powerful, but each one has its limits. For this reason, some users may use both Google Voice Search and Siri.

What It Means for Businesses

Because so many of your current and prospective customers are using Siri, Google Voice Search, or both, it may be worthwhile to test out both tools. See if you can find your business with a keyword and the name of your city. For example, “Siri, find plumbers in Indianapolis,” and ask Google Voice Search the same question. If neither tool finds your business, it may be helpful to seek the help of local marketing experts.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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