Apple’s Siri Is Now Better Than Ever

Posted by: Chris Marentis

Apple’s Siri Is Now Better Than Ever

Do’s
Don’ts

When Apple introduced Siri, a revolutionary voice assistance tool, expectations were high. Apple marketed the product heavily, but unfortunately, it took a few years for Apple to get Siri just right. It’s come a long way since 2011. Some of Siri’s one-of-a-kind features enable users to:

  • Use Siri to post updates directly to Facebook and Twitter
  • Get sports updates in real time
  • Tell Siri to launch apps on their iPhones or iPads

With the rollout of iOS 7, Siri’s offerings have expanded. Now users will be able to use Siri to search through information on Twitter, go to Wikipedia to gather information, and even change Siri’s voice.

Siri Faces Competition

While Apple was working on all of Siri’s bugs, Google launched a competing tool, Google Voice Search, which can be used on a variety of devices, including the iPhone and the iPad. Because Siri is built into Apple’s mobile technology platform, it has the unique ability to interact with other apps on the device so that users can use Siri to open apps. Google Voice Search, on the other hand, can’t perform these types of functions, but it can be a valuable source of information for mobile users.

Harness the Power of Google Knowledge Graph

Google Voice Search’s efficacy stems from its connection to the powerful Google Knowledge Graph, a tool that helps customers find small businesses like yours. For successful local internet marketing, it’s important that a business maximizes its presence on Google. Your company’s information needs to be accurate and up-to-date to appear consistent across the web. Most importantly, business owners need to make sure that their company’s Google profile image is eye-catching and accurately illustrates the work they do.

What Your Customers May Be Using

Google Voice Search is superior to Siri in some cases,  though, Siri is now more popular than ever thanks to the rapid growth of iPhones. Siri may be more likely to pick up on some colloquial terms. For instance, according to a Los Angeles Times writer, Siri understood “L.A.,” but Google Voice Search didn’t recognize it. Instead, he had to use the term “Los Angeles.”

Both tools are amazingly powerful, but each one has its limits. For this reason, some users may use both Google Voice Search and Siri.

What It Means for Businesses

Because so many of your current and prospective customers are using Siri, Google Voice Search, or both, it may be worthwhile to test out both tools. See if you can find your business with a keyword and the name of your city. For example, “Siri, find plumbers in Indianapolis,” and ask Google Voice Search the same question. If neither tool finds your business, it may be helpful to seek the help of local marketing experts.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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