We were recently taking a look at a prospective client’s blog to help them understand why they weren’t generating readers. In this case in particular, they had done a decent job of generating hits on the local business blog, but the issue was getting those hits to remain on the page or return to it later. And this isn’t an uncommon issue. I’ve read literally hundreds of blogs, and the ones that have ‘staying’ power have blog owners who do the following:
- Proofread posts: Yes, some typos and minor errors will happen, but your audience won’t be very forgiving if it happens frequently throughout your posts. Care enough to proofread what you post!
- Include a unique personality and point of view: When you have consumers who continually read your posts, it should get to the point that, even if your name wasn’t attached, they’d have an idea that it was still your post. Your personality and point of view should come through (and you should indeed have a point of view on what’s going on in your industry!). You also want to use caution when criticizing anything. It’s fine to disagree with something, but do it in an even tone that’s professional without being too negative, where the latter could be a turn off for your readers.
- Provide the right information and topics: Your viewers want news. They want helpful tips and information. And they want diversity. Give them what they want, so they’ll keep coming back for more.
Stats prove that a local business blog is one of the best ways to generate leads for a local business, but you need to retain readers to make the most of it.
Do you have any tips to generate more readers for a local business blog? We’d love to hear them!