3 Things You MUST DO for Your Local Business Blog (if you want people to actually read it!)

Posted by: Chris Marentis

3 Things You MUST DO for Your Local Business Blog (if you want people to actually read it!)

Do’s
Don’ts


We were recently taking a look at a prospective client’s blog to help them understand why they weren’t generating readers. In this case in particular, they had done a decent job of generating hits on the local business blog, but the issue was getting those hits to remain on the page or return to it later. And this isn’t an uncommon issue. I’ve read literally hundreds of blogs, and the ones that have ‘staying’ power have blog owners who do the following:

  1. Proofread posts: Yes, some typos and minor errors will happen, but your audience won’t be very forgiving if it happens frequently throughout your posts. Care enough to proofread what you post!
  2. Include a unique personality and point of view: When you have consumers who continually read your posts, it should get to the point that, even if your name wasn’t attached, they’d have an idea that it was still your post. Your personality and point of view should come through (and you should indeed have a point of view on what’s going on in your industry!). You also want to use caution when criticizing anything. It’s fine to disagree with something, but do it in an even tone that’s professional without being too negative, where the latter could be a turn off for your readers.
  3. Provide the right information and topics: Your viewers want news. They want helpful tips and information. And they want diversity. Give them what they want, so they’ll keep coming back for more.

 

Stats prove that a local business blog is one of the best ways to generate leads for a local business, but you need to retain readers to make the most of it.

Do you have any tips to generate more readers for a local business blog? We’d love to hear them!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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