Creating interesting and engaging content to promote your local business online can be a challenge. To further complicate the issue, you often need to develop content for a blog, your website, and the social media platforms you participate on. One of the easiest ways to continually provide good content and effectively use your content creation time is to repurpose materials you create. Two of the easiest ways to accomplish this are:
Reuse current modified content in a new arena. It can be best to use a methodical approach to repurposing your current content. Therefore, spend a little time gathering together all your previous content perhaps in a database for current and future reference. Then start to look for opportunities to re-use revamped materials. For example, your local business may have several how-to YouTube videos available to its customers. Why not use this great content to create blog posts explaining step by step how to complete a specific task. Gain the most mileage you can out of both of these similar yet different pieces of content by promoting them on Twitter or Facebook. Basically look for other ways to share previously created content in a slightly different format which often may capture a different audience than the original media or message.
Get a new perspective and fresh ideas by hiring a writer. It can be a wise use of your time and your local business’ resources to hire a ghost writer. This individual can bring a fresh perspective to your business and previously created content; in fact, it’s often easier for someone like this to take old content and make it sound like a new idea. If you do decide to hire a ghostwriter, look for someone with strong English speaking skills who has experience researching ideas and creating business content.
By using these two basic suggestions, you’ll be well on your way to painlessly generating some re-purposed content that leaves your readers and customers engaged and coming back for more!
For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.
