Inbound Marketing – 94% & 85% of Marketers Report SEO & Social Media as More Important

Posted by: Chris Marentis

Inbound Marketing – 94% & 85% of Marketers Report SEO & Social Media as More Important



MarketingSherpa recently released their 2012 Inbound Marketing Handbook where more than 1500 marketers were surveyed in regards to their top inbound lead sources. The marketers were asked which inbound marketing tactics had become more vs. less important over the past 12 months.


The survey results for inbound marketing sources that have become more important were as follows:


  • 94% reported SEO as more important, compared to 6% saying it was less
  • 85% reported social media as more vs. 15% saying less
  • 79% reported email as more vs. 22% as less
  • 68% reported blogs as more important, vs. 32% as less
  • 64% reported PPC as more important, vs. 46% as less
  • 28% reported Trade Shows as more important, vs. 72% as less
  • 23% reported Direct Mail as more important, vs. 77% as less
  • 21% reported Telemarketing as more important, vs. 79% as less


According to the Q1 2011 Outbrain Content Discovery and Engagement Report, search drives and average of 41% of traffic for organizations, so it’s not a surprise that almost 95% say that SEO has become more important as one of their inbound marketing tactics.


And as you can see, the trend is gearing more and more towards local businesses, and businesses in general, turning to online marketing tactics to generate leads. With the right strategy in place, online marketing can often generate more leads than offline marketing for a relatively low cost, which generally means the return on investment if higher.


To determine the best inbound marketing tactics for your local business, you want to assess 1) where your target audience hangs out, 2) where you’re currently getting a lot of leads from, 3) the quality of leads coming in from each source, and 4) your conversion rate and return on investment for each source.


Do you agree with the survey results when assessing your local business? Let us know below!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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  • Riley Welsh

    What about the question, “Which inbound marketing tactic drives the most leads?”. That’d be an interesting question to see the answer.