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Measure More with Google’s New Universal Analytics
Like it or not, your customers aren’t just sitting at computers anymore. They’re on the go, using their mobile phones, tablets, and more to guide them. While this might make it a challenge for your company to reach them, it’s … Continue reading
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Tagged Google, Google Analytics, local social media marketing, social media, Universal Analytics
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Measure Your Social Media Marketing with Google Analytics
Google Analytics is full of amazing features that can do wonders for your marketing, and it’s not just for your company website. Many local social media marketing professionals can find value in using it to measure their social media marketing … Continue reading
How Google’s Rich Snippets Can Boost Your Web Traffic
Adding rich snippets to your website is a sure way to improve your company’s local internet marketing. Because Google is constantly changing its algorithms, making your way to the top of Google’s search results is difficult for most companies. However, … Continue reading
Combine Online with Offline
Some companies fall into a trap of building a website and engaging in social media without considering some offline marketing opportunities. Although we in the local social media marketing industry understand the importance of using the web to communicate to … Continue reading
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Easy Ways to Measure Your Social Media Marketing
Although most local marketing experts agree that it is important for businesses to have a strong presence on social media, it’s difficult to measure the impact it has on your company’s bottom line. For this reason, company leaders might be … Continue reading
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Google Introduces New Places for Business Interface
If your company uses Google+, you may have noticed a few changes on your Places for Business interface. The new interface is part of an effort to integrate Places with Google+ pages. Now, businesses that provide their service at the … Continue reading
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How to Create a Profitable Local Social Media Marketing Plan
Leaders at your company most likely create budgets, business plans, five-year growth plans, and so on, but do you have a local social media marketing plan? Here are a few easy steps: 1. Know your audience. Before you jump in … Continue reading
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Tumblr Reaches A New Milestone
The blog platform Tumblr just reached an important milestone. Its users have created more than 100 million blogs, which have reached audiences with tens of billions of blog posts. Although WordPress seems to dominate the world of blogs, Tumblr has … Continue reading
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