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July 24th, 2014 by

Whether it’s a blog post, website homepage, or social media post, it’s clear that photos and videos play a major role in marketing. Several studies show that web users pay more attention—and remember what they see—when visual content is paired with tex …

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Be another
July 23rd, 2014 by

A well-crafted marketing plan involves several vehicles for your messaging, such as print ads, social media marketing, email messages, and landing pages, that all must come to together seamlessly to form a cohesive brand identity for your business. Why …

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google-analytics-360
July 22nd, 2014 by

Businesses that tap into the wealth of Google tools—which now include Google+, Google AdWords, Google Offers, Google Maps, etc.—are sometimes overwhelmed by all of the data that’s made available. Each Google tool comes with its own set of data and mana …

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July 17th, 2014 by

Although Facebook and Twitter receive a significant amount of media attention, local marketing experts agree that LinkedIn can be just as powerful for businesses that want to advertise online. Because LinkedIn has maintained a reputation for profession …

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House Lightning
July 16th, 2014 by

During the spring and summer months, consumers in many parts of the country are braced for dangerous weather that may cause damage to their homes. For contractors, this could be a valuable opportunity to get your name circulating, by teaching your home …

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