Poor Web Design
January 29, 2015 by

Why I’m not investing more on my company’s web presence, Excuse #233: “We tried it once and it didn’t work.” Well Michael Jordan once tried to shoot a basket and missed but that didn’t stop him. He went on to score 32,292 points in the NBA….that’s a lo …

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Marketing Strategy for 2015
January 19, 2015 by

While every day is a new opportunity for positive change, there is something particularly inspiring about January 1st. Whether it’s the marketing strategy your business has or focusing on sustainability, New Year’s resolutions are great ways to set goa …

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Online Marketing Strategy
January 7, 2015 by

Although there is no one-size-fits-all formula for a winning online marketing strategy, there are some general guidelines to follow that can help you determine where to invest your efforts. While ideally your company should have both a great website an …

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Online Marketing Plan
December 23, 2014 by

Thanks to recent updates from Google, it’s now easier than ever for consumers to find local businesses in their area. Now marketers can use Google My Business as a component of their online marketing plan to enable customers to zero in on your business …

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Online Marketing Solutions
December 18, 2014 by

Now that 2014 is winding down, it may be a good idea to start crafting your strategic marketing plan for 2015—if you haven’t already. Although the principles of effective marketing never change, there are always some changes in technology and the way c …

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