Enhance Your Brand Visibility Using Google Maps

Posted by: Chris Marentis

Enhance Your Brand Visibility Using Google Maps

Do’s
Don’ts


Brands with a strong online presence have the opportunity to drive traffic to their physical locations. In the brick-and-mortar realm, if you’re stuck among a crowd of brands vying for local consumer attention , it can be a challenge to stand out, especially if your business does not rely on window displays. This rings true for businesses like dental offices, law firms, and insurance providers that operate out of local offices, but maintain professional office space.

Establish Your Market Presencemapdot550px
People are always more comfortable going to places that they are familiar with. If consumers don’t know about your business, even if they see it on a regular basis, the chances of them going inside your office can still be low. Therefore, the first step is ensuring that customers know who you are and what you offer.

To do this, it’s important to list your business address and other details in public directories and mapping applications. Registering on Google Maps is particularly important because it’s widely used and offers many tools that help consumers find exactly what they’re looking for. To illustrate, once you’re established in these arenas, your business becomes visible to people running a local search for your services, giving you the chance to stand out against your competition.

It’s all about Giving Directions
Google has brought back its map embedding feature so you can post maps with ads directly on your website. This enables you to lead visitors to your physical location for special events or promotions and increase the amount of publicity for your brand. Moreover, with programs like Google Places, consumers can find out a lot about your products and services before they get to your store, giving you plenty of advertising opportunity.

If your business is marked on online maps, people can locate you on the go using a mobile device, and then use mobile GPS to get to your business.

The location of your office or storefront is just as important as its accessibility to customers. If people can get to your place of business easily, it doesn’t matter if you’re in the center of the city or the outskirts. If you’re wondering how to take advantage of all the tools that can help customers locate you, contact local marketing experts for guidance on the best options for you.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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