Don’t Get Left Behind in the Digital Marketing Race

Posted by: Chris Marentis

Don’t Get Left Behind in the Digital Marketing Race

Do’s
Don’ts


A survey posted on Search Engine Land reveals some interesting statistics about digital marketing from the point of view of business owners. On average, small to medium businesses spend 46% of their marketing budget on digital media, which highlights the degree to which small and medium sized businesses have come to depend on the Internet for brand building and lead conversion.

However, for some business owners, the idea of digital marketing still holds obscurity. To prove this point, the survey further revealed that 79% aren’t planning to add any more funding to their existing allocations.

Finish line.

Go Beyond the Basics
The majority of entrepreneurs who choose to limit their digital marketing spend aren’t aware of the marketing options that lie beyond the basics of website creation and page optimization. The general perception of this group is that digital advertising is important, but it doesn’t seem to have any other significant function aside from the very basics.

However, additional statistics indicate there is significant room for businesses to grow their digital marketing efforts. It turns out, the top two advertising outlets for SMBs are word of mouth and search engine optimization, which go hand-in-hand. Online, Word of mouth promotion comes in the form of consumer reviews and online conversations. Both of these can be surprisingly effective at bringing in new customers and raising your brand awareness. By the same token, conversations about your brand happen organically, so managing your online reputation is a key way brands shape their image online.

Get on Top of Mobile Marketing
Another interesting result from the survey shows that 78% of SMBs believe that mobile marketing is a very significant source of potential clients since the number of mobile Internet users has increased considerably over the years. Portable devices like smart phones and tablets are used for web surfing more than ever, so it’s worth prioritizing website optimization for these gadgets to improve the amount of user interaction with your website.

Stay Connected with Your Clients
Of course, you can’t be passive with your web presence and expect everything to work out for you. Even if you have the best SEO campaign and your website is fully optimized for all types of search, people still won’t engage with your brand if you’re not actively engaging them.

To make sure that your customers keep coming back, you have to keep your brand fresh in their minds. You can do this by consistently generating unique content, giving out special promotions, and updating your site’s features. If you’re unsure about how to proceed, local marketing experts can help you with reliable tips on how to secure consumer’s interest and trust.

If you’ve ever felt uncertain about online marketing, you’re one of many other business owners who haven’t mastered its endless possibilities. Perhaps it’s time you embraced the digital revolution to stay competitive in the Internet marketplace?

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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