Don’t Get Left Behind in the Digital Marketing Race

Posted by: Chris Marentis

Don’t Get Left Behind in the Digital Marketing Race


A survey posted on Search Engine Land reveals some interesting statistics about digital marketing from the point of view of business owners. On average, small to medium businesses spend 46% of their marketing budget on digital media, which highlights the degree to which small and medium sized businesses have come to depend on the Internet for brand building and lead conversion.

However, for some business owners, the idea of digital marketing still holds obscurity. To prove this point, the survey further revealed that 79% aren’t planning to add any more funding to their existing allocations.

Finish line.

Go Beyond the Basics
The majority of entrepreneurs who choose to limit their digital marketing spend aren’t aware of the marketing options that lie beyond the basics of website creation and page optimization. The general perception of this group is that digital advertising is important, but it doesn’t seem to have any other significant function aside from the very basics.

However, additional statistics indicate there is significant room for businesses to grow their digital marketing efforts. It turns out, the top two advertising outlets for SMBs are word of mouth and search engine optimization, which go hand-in-hand. Online, Word of mouth promotion comes in the form of consumer reviews and online conversations. Both of these can be surprisingly effective at bringing in new customers and raising your brand awareness. By the same token, conversations about your brand happen organically, so managing your online reputation is a key way brands shape their image online.

Get on Top of Mobile Marketing
Another interesting result from the survey shows that 78% of SMBs believe that mobile marketing is a very significant source of potential clients since the number of mobile Internet users has increased considerably over the years. Portable devices like smart phones and tablets are used for web surfing more than ever, so it’s worth prioritizing website optimization for these gadgets to improve the amount of user interaction with your website.

Stay Connected with Your Clients
Of course, you can’t be passive with your web presence and expect everything to work out for you. Even if you have the best SEO campaign and your website is fully optimized for all types of search, people still won’t engage with your brand if you’re not actively engaging them.

To make sure that your customers keep coming back, you have to keep your brand fresh in their minds. You can do this by consistently generating unique content, giving out special promotions, and updating your site’s features. If you’re unsure about how to proceed, local marketing experts can help you with reliable tips on how to secure consumer’s interest and trust.

If you’ve ever felt uncertain about online marketing, you’re one of many other business owners who haven’t mastered its endless possibilities. Perhaps it’s time you embraced the digital revolution to stay competitive in the Internet marketplace?

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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