Join our #SmallBizWin Twitterchat
July 27, 2015 by

Imagine a business networking event – but without a dress code and with a keyboard instead of a bar, where the same social customs apply – courtesy and respect – and is a great way to meet new people within the home improvement industry. This event is …

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Boredom - the enemy of human happiness in a conceptual image of a middle-aged man with a goatee sitting resting his chin in his hands with a glum expression staring at the camera against a brick wall
July 23, 2015 by

Introducing Remodeling Mastery by Mark Richardson, a series that will air every Thursday! Subscribe to this podcast to never miss an episode! The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the compl …

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Should Contractors Look at Radio for Leads?
July 23, 2015 by

While there is no denying the major emphasis placed on online advertising and social media for today’s business, it is still good to remember that traditional mediums have not completely vanished. Radio, for instance, still provides value and can be ju …

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Should You Repurpose Yelp Reviews on Your Website?
July 22, 2015 by

  A concern many local businesses have is that Yelp might filter or otherwise remove your hard-earned reviews if you copy and paste them onto your own website. But, it actually turns out that Yelp is fine with the sharing of their reviews, just un …

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Fireside Chat with Lauren Morse, Surefire’s Sales Operations & Demand Generation Manager
July 21, 2015 by

I’m kinda like a Surefire coach for Surefire Social. I look at what’s happening on our website and how it drives traffic and make sure that our website is performing and delivering leads. I welcome all new prospective customers and work with them to en …

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Why I’m not Investing in My Digital Presence – Remodeler’s Excuse #81
July 20, 2015 by

  Is your go-to response when asked why you don’t invest more in your digital footprint, “I’m already using Angie’s List” or how about “I’m already using Home Advisor.” Well, if you can’t handle more jobs in the pipeline then that’s a valid excuse …

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Remodeling Mastery Episode 1
July 17, 2015 by

  Introducing Remodeling Mastery with Mark Richardson, a series that will air every Thursday! Subscribe to this podcast to never miss an episode! The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of …

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Educating Small Businesses Episode 1
July 17, 2015 by

Obviously, the first thing you read in the title of this blog was “ESB” — but what does it stand for? Educating Small Businesses is going to be a weekly blog series that covers how-tos, tools, and resources that small businesses can use to improve thei …

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July 16, 2015 by

Today at 2:00 PM EST, Surefire Social’s CRO, Glen Hellman and CMO, Shashi Bellamkonda tag team to join forces with GAF Roofing, to give an electrifying presentation on how digital marketing can help build a commercial business. Below are a few things t …

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Your Online Presence is More Than Just a Website
July 15, 2015 by

https://www.youtube.com/watch?v=CGHSfWMDCwk&feature=youtu.be Webinar: Your Online Presence is More Than Just Your Website: Is Your Marketing Working For You? Date: Thursday, July 30th Time: 4:00 PM EST   You can visit our blog for more informa …

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Prime Day Disruption
July 15, 2015 by

Early in the last century, a man named Master Ginchin Funakoshi, known for both his calligraphy skill and a specific style of master arts, also became responsible for changing the way the term “karate” was written to refer to the art of the empty hand. …

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July 14, 2015 by

Webinar Date: Thursday, July 30th Webinar Time: 4:00 PM EST Are you a fan of puzzles? What about a puzzle that constantly changes? And, every time you go to piece it together, you find that the pieces you once had no longer fit. That’s essentially what …

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Fix Your Leaky Website to Increase Clicks
July 13, 2015 by

  Your website is an essential tool to attract, engage and get more customers. It’s a tool that works for you 24/7, 365 days a year, and if set up correctly, will become a powerful lead generation machine. The homepage of your website can be thoug …

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How Contractors Should Create Their Next Video: Video Marketing 101
July 10, 2015 by

Stop me if you’ve heard either of these phrases before: “Seeing is believing,” and “A picture is worth a thousand words.” I think it’s an unwritten rule that every Christmas movie has to have the line seeing is believing. When it comes to using video a …

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3 Essentials for a Small Business Website
July 10, 2015 by

I recently came across this Washington Post Food section, where Becky Krystal asked the question, “Why do most diners visit restaurant websites?” The answers she got were along the lines of, “Because we are looking for information — not animation, musi …

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