Surefire Social


The latest posts by Surefire Social

October 28, 2013 by

by: Chris Marentis 10/25/2013 The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important …

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October 15, 2013 by

by: Laurie Sullivan 10/13/13 Search engine marketers need to put aside attempts to raise their brand’s Web site to the top of first-page query rankings through old-fashioned optimization techniques and focus on content — as well as Hummingbird, Google …

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October 15, 2013 by

by: Himanshu Sareen 10/07/2013 In the near future, be prepared for a whole new way to pay. Even after acquiring MoPub, ‘the world’s largest mobile ad exchange” and filing for an IPO with the SEC, it is still somewhat unclear where Twitter is headed. It …

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October 3, 2013 by

by: Matt Alderton July/August 2013 Eighty-six percent of marketers agree: Social media is important to their business. And yet, only 26 percent say they can measure their social media success, according to a May survey from online social media magazine …

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October 3, 2013 by

by: Website Magazine 10/03/2013 User reviews can happen anywhere, but there are three websites that consumers overwhelmingly flock to and trust for recommendations. These networks also cater to business needs with tools to add, update and enhance listi …

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October 3, 2013 by

by: Chris Marentis 09/27/2013 Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacie …

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July 25, 2013 by

by: Chris Marentis 06/21/2013 Today, your company’s reputation is influenced by what customers say about your products and services online. Taking into account how your business is discussed online is critical for success, since it affects your company …

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July 25, 2013 by

by: Chris Marentis 06/19/2013 More than 30 years ago, I started working in the traditional advertising business at Young & Rubicam in New York. Our client, KFC, required a huge field service team across the U.S. to support national advertising effo …

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July 23, 2013 by

by: Jed Williams 07/23/2013 One of the more common debates in SMB digital marketing revolves around the DIY vs. DIFM dilemma. Is it realistic for a service provider to hand over its tech platform to a small merchant, or is high-level “done for you” ass …

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July 22, 2013 by

by: Chris Marentis 07/16/2013 It seems like users either love or hate Twitter.  Some main criticisms of Twitter include its layout and basic presentation.  Aside from searchable hashtags, users typically scroll down a heavily text-based timeline. As no …

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July 17, 2013 by

by: Chris Marentis 07/17/2013 Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For nation …

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July 17, 2013 by

by: Amberly Dressler Small and medium-sized businesses have historically been challenged to increase their digital presences. Surefire Social is focused on offering clients a coach-centric approach that makes it easier for them to utilize SEO, SEM, soc …

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July 17, 2013 by

by: Stephanie Miles 07/15/2013 More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of merchants who don’t use so …

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June 4, 2013 by

by: Samantha Murphy 06/04/2013 After more than a year of teasing its service in beta and in invitation-only mode, a Facebook app called Pipe is finally launching this week to make file transferring easy and possible for the first time on the social net …

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June 4, 2013 by

by: Sarah Perez 06/04/2013 In less than a month, Google Reader will shut down for good, according to the countdown timer on Digg.com, a company now in the process of building a replacement. For end users, the loss is one of a simple, fast and powerful …

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