Author Archives: Phil Rappoport

About Phil Rappoport

Phil Rappoport is a 30-year marketing, promotion and sales executive who has specialized in building viewership, membership and revenue for major media entities, including America Online, Fox Television, Tribune and Sony. He has also produced a network series for ABC Television. In the past decade, Phil owned 2 home improvement franchises and later served as a consultant and sales trainer for a national franchisor.

Combine Online with Offline

Some companies fall into a trap of building a website and engaging in social media without considering some offline marketing opportunities. Although we in the local social media marketing industry understand the importance of using the web to communicate to … Continue reading

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This Call May Be Monitored and Recorded — Who’s Listening?

You’ve probably heard complaints about customer service in this country. Clients exclaiming that customer service relations have gone downhill and it’s not like it used to be. As a business owner, you can use this to your advantage and separate yourself … Continue reading

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