Author Archives: Chris Marentis

About Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

How to Get the Most Out of Google Adwords Campaigns

Posted on May 14, 2013 by Chris Marentis

Companies are spending more and more on paid search campaigns. They can draw a lot of customers to your business, but if you’re not careful, they can cost you more than they’re worth. Fortunately, with a few simple steps, you … Continue reading →

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How Google’s Rich Snippets Can Boost Your Web Traffic

Posted on April 29, 2013 by Chris Marentis

Adding rich snippets to your website is a sure way to improve your company’s local internet marketing. Because Google is constantly changing its algorithms, making your way to the top of Google’s search results is difficult for most companies. However, … Continue reading →

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Easy Ways to Measure Your Social Media Marketing

Posted on April 15, 2013 by Chris Marentis

Although most local marketing experts agree that it is important for businesses to have a strong presence on social media, it’s difficult to measure the impact it has on your company’s bottom line. For this reason, company leaders might be … Continue reading →

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Google Introduces New Places for Business Interface

Posted on April 8, 2013 by Chris Marentis

If your company uses Google+, you may have noticed a few changes on your Places for Business interface. The new interface is part of an effort to integrate Places with Google+ pages. Now, businesses that provide their service at the … Continue reading →

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How to Create a Profitable Local Social Media Marketing Plan

Posted on April 4, 2013 by Chris Marentis

Leaders at your company most likely create budgets, business plans, five-year growth plans, and so on, but do you have a local social media marketing plan? Here are a few easy steps: 1.     Know your audience. Before you jump in … Continue reading →

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Tumblr Reaches A New Milestone

Posted on April 1, 2013 by Chris Marentis

The blog platform Tumblr just reached an important milestone. Its users have created more than 100 million blogs, which have reached audiences with tens of billions of blog posts. Although WordPress seems to dominate the world of blogs, Tumblr has … Continue reading →

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Are You Driving the Right Traffic to Your Website?

Posted on March 28, 2013 by Chris Marentis

It’s easy for businesses to get caught up in the number of people who are searching for their website. After all, it’s important for a large number of people to find your site, because a certain percentage of those visitors … Continue reading →

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