Brian Seskin
Brian Seskin

Brian is a senior media & marketing executive with 15 years in digital and an extensive background in traditional direct marketing channels. Prior to joining Surefire Social, he was VP of Digital Marketing for iVillage Networks at NBCUniveral where he headed up paid media, SEO, CRM, and customer acquisition programs. Brian brings an in-depth knowledge of the strategic, technical and creative aspects of internet marketing.


The latest posts by Brian Seskin

Pay Per Click Strategy
March 2, 2015 by

For businesses in highly competitive industries, it can seem nearly impossible to land at the top of local search results pages. Search engine optimization, while effective, sometimes takes months or even years to have an impact on your bottom line. Fo …

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Google AdWords Strategy
February 12, 2015 by

Although Google AdWords is a powerful local Internet marketing tool, it can take some work to make your ad stand out. That’s where Google AdWords’ callout extensions come into play. Thanks to this feature, you can add up to 25 characters to your Google …

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Online Marketing Strategies
November 21, 2014 by

Even if you have designed the perfect landing page, it’s worthless without effective pay-per-click or PPC ads. Fortunately, if you can get the landing page and PPC ads right, you’re likely to find high sales conversion rates and increased web traffic. …

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Crm Concept
October 2, 2014 by

Business owners with e-commerce websites can often spend a significant portion of their local internet marketing budgets on retargeting campaigns. Unfortunately, it’s all too common for these campaigns, which can at times be rather expensive, to not pe …

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Pay Per Click Mouse Concept
September 4, 2014 by

Pay-per-click ads have become one of the more powerful tools for local internet marketing professionals so it’s unfortunate to point out that this type of advertising has become a source of frustration for many small businesses. Thankfully, if your PPC …

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Hot Topic
April 7, 2014 by

At a fundamental level, the job of small business owners is to solve their customers’ problems, whether they need to have a cavity filled, repair a leaky roof, or find legal council. In some cases, you may have the solutions to your customers’ problems …

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March 20, 2014 by

Organic search results are responsible for over 94% of clicks in Google, almost 92% of which are for sites on page 1. However, getting to page 1 in organic search can be a very time consuming process and the results may vary depending on the competitiv …

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