Surefire Social Local Adaptive Marketing Platform
Surefire Social’s national-to-local marketing depends upon our cloud-based Local Adaptive Marketing Platform – purpose-built to maximize ROI in delivering innovative, high-quality, and cost-effective marketing under all of our marketing packages and services.
Our certified Coaches and Account Managers depend upon the platform to choreograph enterprise-grade marketing strategies for national brands and independent local businesses alike, at the national level through to each individual local dealer, affiliate, franchisee, or contractor.
Three components make up the platform: the Brand Amplification Platform, the Client Engagement Platform, and the Coaching Services Platform. These platforms are optimized to adapt quickly as best practices evolve. They leverage robust, cost-effective open source components. And they are designed to take advantage of the state-of-the-art for delivering to our clients – through integrating and amplifying best-of-breed capabilities whether they are proprietary to Surefire Social or developed by other organizations.
Brand Amplification Platform (BAP)
The Brand Amplification Platform focuses on creating compelling web, mobile, and social experiences at the national, regional, and local levels to generate more leads. The BAP delivers content and experiences that attract attention, educate prospects, create fans and customers, build your brand and drive leads – for independent local businesses and national-to-local brands alike.
The BAP provides extensive controls and setup allow for national and local content flexibility – write once, run everywhere in website, social, mobile, directories, and review sites. The BAP focuses on attracting and retaining customers through creating and curating relevant and valuable content at the national level, easily syndicating that content to the local level, and seamlessly integrating it with customized local content meeting the specialized needs of the local independent businesses or the dealers, affiliates, franchisees, or contractors associated with national brands.
The BAP also provides a completely customizable, cloud-based business locator and publishing tool that is specifically designed for the needs of large, multi-location marketers looking to generate leads on both a national and local levels. It combines the most robust geospatial code stack with fully customizable mini-websites designed for local SEO visibility and lead conversion.
Client Engagement Platform (CEP)
The Client Engagement Platform focuses on making it fast and easy for our clients to provide critical, timely, local knowledge that is critical to our sophisticated marketing approaches.
The CEP provides the simple GeoJuice™ mobile app to make it easy for our client’s field forces to check in from the field – quickly posting a photo or a job summary to power important hyper-local content. The CEP also provides an easy way to collect reviews right at the point of service. Finally, the CEP provides one-click access to our world-class Coaches and Account Executives.
Coaching Services Platform (CSP)
The Coaching Services Platform focuses on making Surefire Social’s industry-renowned Coaches and Account Executives even more effective – creating the perfect blending of active, personal service with cloud-based technologies in delivering cutting-edge adaptive marketing.
Our Coaches and Account Executives partner with our independent local clients providing optimization, expertise, and support. For national brands, the Coaches engage at both the national level and the local levels – developing and implementing national strategies and working at the local level to ensure compliance and adoption among the individual dealers, affiliates, franchisees, and contractors. Our CSP provides reporting, analytics, and workflow management to keep our Coaches and Account Executives focused on delivering results for our clients – providing our team with everything they need to keep our clients’ digital marketing and online brands perfectly tuned.
GeoJuice™ Mobile Application
The GeoJuice™ app is a critical part of our Client Engagement Platform (CEP). The app, which will be available for both iOS and Android in March, empowers businesses to get more customer reviews and build their local brand online.
Field personnel can check-in from every job, at the time of service. They can easily add a photo and brief description of the job. They can also fire off a request for a review from the customer – all before they leave the driveway or parking lot.
The GeoJuice app automatically uploads that information and routes it to the pages on our clients’ sites that highlight their products and services for each specific city, amplifying their brand for their most important services and service areas for mobile and desktop discovery alike.
All the most recent check-in’s, photos, and reviews for each service area will be easily accessible for their prospects and customers. And an interactive heat-map shows the general location of your jobs, and recent reviews, in each of your service areas.