How important are Promoted Facebook Posts for Your Company?

Facebook is one of the most cost-effective avenues to reach people and tell them about your brand. If you’re committed and active with your social media campaigns, you can get many users to follow, recommend, and share your posts, which can further increase your company’s exposure to potential customers. However, due to a recent change […]

Creating Original Social Media Content for Small Businesses

The quality of your content determines the effectiveness of your marketing. You must make your business’ products and services matter to your target market and social media gives you the opportunity to spread your message to them directly. However, it can be difficult to find out what types of content will work for your customers […]

Enhance Your Brand Visibility Using Google Maps

Brands with a strong online presence have the opportunity to drive traffic to their physical locations. In the brick-and-mortar realm, if you’re stuck among a crowd of brands vying for local consumer attention , it can be a challenge to stand out, especially if your business does not rely on window displays. This rings true […]

Don’t Get Left Behind in the Digital Marketing Race

A survey posted on Search Engine Land reveals some interesting statistics about digital marketing from the point of view of business owners. On average, small to medium businesses spend 46% of their marketing budget on digital media, which highlights the degree to which small and medium sized businesses have come to depend on the Internet […]