Small Firms Say LinkedIn Works But Twitter Doesn’t

Six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth—but most aren’t impressed by Twitter Inc. Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies. Read more..

Your Small Business Can Master the Twitter Hashtag

Have you set up your twitter account yet?  Yes?  You better have if you read our blogs regularly.  Now that you’re all set up, you may be wondering how to conquer the ever elusive hashtag (#).  You have inevitably seen words following a pound sign.  This is called a hashtag.  It allows you to categorize […]

Google+ Surpasses Twitter…at Least on Paper

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS […]

Twitter Is Preparing Vine For Sharing Video Within Your Tweets

by: Drew Olanoff 1/23/2013 In October, Twitter acquired a company called Vine, which made a video-sharing app which not many people had the chance to use. AllThingsD reported that Jack Dorsey was pushing heavily to get the deal done, believing that video could be a huge part of Twitter’s future success and adoption. Dorseyalso reportedly pushed Twitter heavily […]

Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One of Their Ads Did the Trick

by: Ingrid Lunden 1/22/2013 Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it’s available globally, and can be used on all Facebook […]

Graph Search Presents Opportunities to Reach More Facebook Users

Facebook recently unveiled a highly anticipated new feature, Graph Search, which is similar to a traditional search engine but is intended to provide users with direct answers to specific queries rather than a list of links that include some matching keywords. Graph Search is currently focused on helping users find information about people, photos, places and […]

Google: Review Contests Violate Guidelines

by: Mike Blumenthal There had long been some ambiguity & contradictions around whether the Google Review guidelines prevented a business from having a contest or raffle to encourage customers to leave reviews. No more. Google has finally stated that drawings that involve incentives are not allowed. Read more…