Monthly Archives: January 2013

Small Firms Say LinkedIn Works But Twitter Doesn’t

Six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth—but most aren’t impressed by Twitter Inc. Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage … Continue reading

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Google+ outranks Twitter as no. 2 social network after Facebook

by: Daniel Lonescu Google+ is now the world’s second largest social network, outranking Twitter that comes in at the number four position. But both social networks are still far behind Facbook, which is used by more than 51 percent of … Continue reading

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Facebook Page Baromenter taps private data to tell you if your company is beating EdgeRank

by: Paul Sawers 1/30/13 Have you ever wondered why a specific piece of news, from a specific friend, appears where it does in your Facebook News Feed? Think about it – say you have 250 friends, how does Facebook decide … Continue reading

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Your Small Business Can Master the Twitter Hashtag

Have you set up your twitter account yet?  Yes?  You better have if you read our blogs regularly.  Now that you’re all set up, you may be wondering how to conquer the ever elusive hashtag (#).  You have inevitably seen … Continue reading

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Google+ Surpasses Twitter…at Least on Paper

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook … Continue reading

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Facebook’s New “Graph Search” Competes with Google and Siri

On January 15, 2013, Facebook held a press conference announcing the reveal of its own “Graph Search.”  Zuckerberg described Facebook as “a living database” and is capitalizing on the information provided by its users to compete with Google’s Plus and … Continue reading

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Joe Biden Will Talk Gun Control in Google Hangout

by: Alex Fitzpatrick 1/23/2013 Vice President Joe Biden will discuss the Obama administration’s position on gun control in aGoogle Hangout on Thursday at 1:45 p.m. EST, Google and the vice president’s office announced Wednesday. Read more…

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Twitter Is Preparing Vine For Sharing Video Within Your Tweets

by: Drew Olanoff 1/23/2013 In October, Twitter acquired a company called Vine, which made a video-sharing app which not many people had the chance to use. AllThingsD reported that Jack Dorsey was pushing heavily to get the deal done, believing that video … Continue reading

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Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One of Their Ads Did the Trick

by: Ingrid Lunden 1/22/2013 Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was … Continue reading

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Graph Search Presents Opportunities to Reach More Facebook Users

Facebook recently unveiled a highly anticipated new feature, Graph Search, which is similar to a traditional search engine but is intended to provide users with direct answers to specific queries rather than a list of links that include some matching keywords. … Continue reading

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